Head of Community, Content and Sales Enablement

THE CHALLENGE

We are seeking a dynamic and strategic Director of Community and Content to lead our efforts in building, engaging, and scaling a thriving community while developing compelling content that drives brand affinity, growth, and engagement. This is a high-impact leadership role responsible for shaping our community strategy, fostering meaningful relationships with creators and users, and delivering high-quality content that enhances our brand presence.
This role sits at the intersection of community, content, brand, and growth, requiring a leader who understands the nuances of tech, marketplaces, and creator ecosystems. You will work cross-functionally with marketing, product, partnerships, and customer success to develop strategies that nurture and activate our community while driving business outcomes.

THE ROLE

As Head of Community and Content, you will lead the development of Eventbrite’s creator community and content strategy, ensuring we support and amplify event creators while strengthening their connection to our platform. You will oversee the development of programs, resources, and content that make Eventbrite the go-to destination for event organizers looking to grow and succeed.
This is a highly cross-functional role that sits at the intersection of brand, community, growth, and product marketing, requiring a leader with deep experience in marketplaces, creator ecosystems, and community engagement.

YOU WILL

• Develop and execute a community engagement strategy that strengthens relationships with event creators and attendees, fostering loyalty and advocacy.
• Build and scale programs, forums, events, and partnerships that empower event creators with knowledge, resources, and peer connections.
• Identify and develop ambassador and influencer programs to amplify the voices of top creators and industry leaders.
• Launch and manage initiatives that help event creators succeed, from peer-to-peer learning communities to exclusive creator perks and networking events.
• Establish community health metrics and track engagement trends, sentiment, and the business impact of community efforts.
• Content Strategy & Execution
• Lead content strategy and editorial planning to develop high-impact resources, insights, and stories that help event creators thrive.
• Drive the content for the Eventbrite blog, newsletters, webinars, and organizer social content, ensuring a consistent voice and brand positioning.
• Develop thought leadership that positions Eventbrite as the leading authority in live events, ticketing, and community building.
• Experiment with new content formats, including video, podcasts, user-generated content, and interactive media, to enhance engagement.
• Collaborate with product marketing and growth teams to create educational resources that drive product adoption and retention.
• Cross-Functional Collaboration
• Work closely with Product, Marketing, and Customer Success to ensure community-driven insights inform product strategy and business decisions.
• Partner with the Growth team to align community efforts with acquisition, retention, and lifecycle marketing.
• Collaborate with the Brand and Social teams to integrate community voices into broader campaigns and storytelling.

THE SKILLSET

• 10-12+ years of experience in community building, content strategy, and engagement, ideally in tech, marketplaces, or creator-focused businesses.
• Deep understanding of marketplaces, event creators, and the creator economy, with a passion for helping event organizers succeed.
• Proven track record of scaling and managing communities that drive meaningful business impact.
• Exceptional storytelling and editorial leadership, with experience producing high-quality, engaging, and strategic content.
• Strong grasp of community analytics, sentiment analysis, and engagement metrics to measure success.
• Exceptional cross-functional collaboration skills, with the ability to partner across product, growth, brand, and customer success teams.
• Experience managing and developing teams, agencies, or community moderators.
• A passion for live events, experiences, and the power of human connection.