The role involves managing and optimizing paid media programs, analyzing performance metrics, and providing strategic recommendations to improve campaign effectiveness and drive pipeline growth.
About Onit:
We're redefining the future of legal operations through the power of AI. Our cutting-edge platform streamlines enterprise legal management, matter management, spend management and contract lifecycle processes, transforming manual workflows into intelligent, automated solutions.
We’re a team of innovators using AI at the core to help legal departments become faster, smarter, and more strategic. As we continue to grow and expand the capabilities of our new AI-centric platform, we’re looking for bold thinkers and builders who are excited to shape the next chapter of legal tech.
If you're energized by meaningful work, love solving complex problems, and want to help modernize how legal teams operate, we’d love to meet you.
Position Summary:
Onit is seeking a data-driven, high-ownership Growth & Performance Marketing Specialist to drive performance across paid channels and serve as a strategic partner to our Integrated Campaign Managers. This role blends hands-on execution with strategic insight; owning paid media optimization, performance forecasting, and pipeline impact.
This role directly influences where we invest, how campaigns scale, and how pipeline grows. You will help shape the next phase of Onit’s growth as we redefine legal operations with AI. If you thrive in fast-moving environments, treat budgets like your own, and turn data into decisive action, this role offers significant impact and visibility.
Key Responsibilities:
- Manage and optimize paid programs across LinkedIn, Google, syndication, retargeting, and emerging channels.
- Use structured metadata and attribution frameworks to track performance across funnel stages.
- Build and execute testing strategies across messaging, audiences, and creative to enable scalable learning.
- Analyze performance regularly and provide clear recommendations on budget allocation and optimization.
- Collaborate with Integrated Campaign Managers to align paid strategy with campaign goals and GTM motions.
- Serve as a performance advisor, guiding teams on what’s working, what to adjust, and where to invest.
- Partner with Content, Creative, Product Marketing, and Marketing Ops to ensure high-performing assets, clean tracking, and reliable reporting.
- Build, launch, and manage campaigns including targeting, creative refreshes, and channel optimization.
- Troubleshoot tracking, pixel, and UTM issues to ensure data integrity.
- Support broader marketing initiatives during peak campaigns (webinars, events, nurture programs, landing pages, A/B testing).
- Step in where needed — demonstrating ownership and a team-first mindset to drive results.
Required Skills:
- 3+ years of performance or demand generation experience (B2B SaaS preferred).
- Proven success managing multi-channel paid programs with meaningful budgets.
- Strong analytical skills with the ability to translate complex data into actionable recommendations.
- Experience with structured metadata, naming conventions, and attribution models.
- Excellent communication skills across executive, sales, marketing, and RevOps stakeholders.
- Highly organized with strong pipeline discipline and time management skills.
- Ownership mindset with the ability to thrive in a fast-paced, high-growth environment.
- Experience in legal tech, AI-native products, or integrated GTM motions a plus.
- Experience with Salesforce or similar CRM platforms; Salesloft or equivalent tools a plus.
At Onit, we’re committed to offering fair and competitive compensation. In addition to base pay, associates are eligible for an annual discretionary bonus. The final base salary you receive will reflect factors such as your skills, education, experience, and work location.
Benefits & Perks That Support You:
Onit offers a comprehensive total rewards package designed to support the whole employee at work and beyond:
Health Coverage Choices: Three medical plan options, plus dental and vision, so you can choose what fits best. Employees on our HDHP plan also receive employer contribution to the HSA.
Retirement Savings: 401(k) with a 100% match on the first 3% and 50% on the next 2% of employee contributions.
Time Away: Flexible paid time off, 7 sick days, and 9 paid company holidays annually.
Family Support: Exceptional paid leave for birth parents, non-birth parents, and caregivers. Onit also offers surrogacy and adoption reimbursement.
Income Protection: 100% employer-paid life and disability insurance.
Additional Coverage Options: Voluntary benefits including hospital indemnity, critical illness, accident, and even pet insurance.
Tax-Advantaged Accounts: Healthcare FSA, HSA, and dependent care FSA.
Community Engagement: One paid volunteer day each year to give back to the community.
Our Commitment to Applicants
We know that not everyone will check every box in a job description. At Onit, we value diversity, inclusion, and authenticity. If you’re excited about this role but your experience doesn’t align perfectly with every qualification, we encourage you to apply. You may be exactly who we’re looking for.
This position will remain open for applications for 7 calendar days from the posting date.
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