Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.
The Growth Marketing Department is responsible for driving growth and optimizing digital marketing performance through data-driven strategies. The team focuses on branding, demand generation, conversion optimization, and customer acquisition across multiple digital channels. Key functions within the department include:
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Digital & Paid Media Marketing
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Lead Generation & Conversion Optimization
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Brand & Creative Strategy, Execution & Optimization
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Marketing Analytics & Performance Optimization
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Cross-functional Collaboration
Job Summary
The Growth Marketing Specialist manages all Paid Search, Paid Social and Programmatic activities for a portfolio of college/university online programs on the Google, Microsoft/Bing, Facebook/Instagram, and LinkedIn advertising platforms. Responsibilities include keyword creation (discovery and expansion), creation and editing of ad copy, sourcing of creative images and videos, trafficking landing pages, review and analysis of landing page performance metrics, budget management, and overall optimization of campaigns. They are tasked with ensuring alignment with strategic goals. They analyze marketing performance and collaborate with internal teams.
This position requires a data-driven mindset, strong digital marketing acumen, and hands-on expertise with performance marketing, making it ideal for a growth-oriented professional who thrives in a fast-paced environment.
Key Duties and Responsibilities
Manage the day-to-day paid search, paid social and programmatic marketing activities for 4-6 college/university accounts across multiple search engines (Google & Bing) and social media platforms (Facebook & LinkedIn), including the campaign planning, implementation, budget management, performance review, and overall optimization.
Monitor and report on the effectiveness of paid marketing campaigns while frequently maintaining and providing clear communication to internal stakeholders. Ensure that accounts meet their cost-per-lead (CPL) and ROAS (return on ad spend) goals.
Develop compelling ad copy that is consistent with the school’s brand messaging and guidelines.
Proactively identify fact-based trends and opportunities for expansion within the paid marketing campaigns.
Demonstrate proficient use of Google Search Ads 360 (SA360) and Salesforce CRM to solve analytical issues and deep dive into account performance.
Perform downstream analysis to understand the long-term impact (student applications and enrollments) of paid marketing campaigns. Adjust campaigns as a result of this analysis and communicate said adjustments to internal stakeholders.
Collaborate with teammates on a daily basis. Strive for continuous learning and personal development.
Additional Position Responsibilities
Perform in accordance with Risepoint Policies
Perform other duties as assigned
QUALIFICATIONS
Bachelor’s Degree - Degree in digital media, marketing, communications or related field preferred.
1-2 years of work experience. Internal Risepoint candidates will be considered. External education experience or internal Risepoint experience of any kind can qualify.
Google Search & Display Certified
Highly personable, with strong verbal and written communication skills
Interest and enthusiasm for the Higher Education industry and passion for learning and continual development
Digitally savvy, with specific proficiency in Microsoft Office: Excel, Word and PowerPoint
Excellent organization and attention to detail skills
Commitment to integrity, strong work ethic and positive attitude
Ability to work autonomously and meet deadlines without constant supervision
Ability and desire to onboard, train and work full-time in a 100% remote work environment
Risepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an equitable environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other characteristic protected by applicable state or federal laws.
Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.
Risepoint offers the following comprehensive benefits:
- 18 days PTO + Winter Shutdown
- 12 designated holidays + 1 floating holiday
- Medical – four options
- Dental
- Vision
- Life & Disability (company paid)
- Flexible Spending Account & Health Savings Account
- Retirement plan with company match
- Maternity / Paternity / Parental Leave (company paid)
- Volunteer Time Off
Supplemental Benefits:
- Wellness program
- Alternative medicine options
- Pet discounts
- Accident, Critical Illness and Hospital Indemnity
Personal and Professional Development:
- Continuous Professional and Leadership Development Programs
- Tuition Reimbursement for employees and their dependents
- Rewards & Recognition programs
Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.
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