Growth Marketing Manager

About G2 - The Company

G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.

And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.

Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People

At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.

As our Growth Marketing Manager, AI Buyer Solutions, you will act like a Growth Hacker — driving global go-to-market execution across product, sales, and marketing for our newest product ideas. You won’t just run campaigns; you’ll be responsible for building, testing, and scaling the motions that bring our AI products to market worldwide at lightning speed. From rapid experiments and sales pilots to creating self-service funnels, you’ll roll up your sleeves to make ideas real and accelerate adoption.

Go-to-Market Engineering – 30%

• Design and execute rapid experiments globally to test product positioning, customer channels, and growth levers that validate demand.

• Build and launch scrappy solutions (landing pages, workflows, lightweight tools) using no-code/low-code platforms or coding to move at startup speed.

• Measure and iterate quickly on experiments, scaling the most effective tactics into repeatable GTM motions across regions.

Product-Market Bridging – 20%

• Collaborate with product and engineering teams to shape how AI products are packaged, positioned, and delivered for maximum adoption across global markets.

• Translate customer insights into product feedback, ensuring that international market learnings influence roadmap priorities.

• Create a global feedback loop between market and product, enabling continuous alignment with evolving customer needs.

Sales Enablement – 20%

• Partner with sales teams worldwide to craft pitches, pilots, and collateral that resonate across diverse customer segments.

• Develop pilot programs in different markets that validate product-market fit and generate early wins.

• Equip the global sales force with tools and narratives that shorten deal cycles and accelerate adoption.

Self-Service Funnel Building – 15%

• Design lightweight onboarding, checkout, and trial experiences that empower customers to adopt independently, regardless of geography.

• Build and optimize self-service flows that scale globally, prioritizing PLG motions while strategically layering in regional sales support.

• Continuously refine funnels using data and experimentation to maximize conversion and speed-to-value worldwide.

Collaboration with Leadership – 10%

• Work directly with the GM of AI Solutions to align growth initiatives with overall global business objectives.

• Report on growth progress with clarity — sharing metrics, learnings, and recommendations to guide strategic decisions.

• Communicate across Product, Sales, Engineering, and GTM teams globally to ensure alignment, accountability, and momentum on growth initiatives.

Hacking & Shipping – 5%

• Take ownership of projects end-to-end, from idea to live experiment to scaled GTM motion.

• Bias toward speed and scrappiness, making pragmatic trade-offs to move quickly while keeping impact in focus.

• Act like a founder — proactively identify opportunities, solve problems, and push initiatives forward without waiting for direction.

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. 

•  3+ years of experience in growth, product marketing, product management, or a hybrid SaaS/startup role.

• Proven track record of designing and executing end-to-end experiments that deliver measurable outcomes.

• Excellent communication skills to clearly articulate insights, positioning, and results across technical and business audiences.

• Experience collaborating cross-functionally with product and sales teams to bring offerings to market globally.

• Comfort with no-code/low-code tools, analytics, and (bonus) some coding ability (JavaScript, Python, or similar).

• Demonstrated success thriving in ambiguous, high-velocity environments, ideally as part of an early-stage or founding team.

•  Hands-on experience with B2B SaaS growth marketing or early-stage product launches.

• Familiarity with PLG motions and self-service funnel design at scale.

• Knowledge of A/B testing platforms, analytics, and growth experimentation frameworks.

• Technical literacy — ability to collaborate deeply with engineers or prototype independently.

• Passion for AI products and how they reshape industries.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here. 

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