The Growth Marketing Manager will optimize inbound and outbound marketing channels, manage campaigns, collaborate cross-functionally, and drive pipeline growth for Cyderes.
We help the world Be Everyday Ready™
Today’s threatscape is relentless. So are we. At Cyderes, we specialize in building practical IAM, exposure management, and risk programs, and stopping active threats fast with MDR that works with your existing security tools — all augmented by AI and driven by seasoned operators. Our tireless global team is laser-focused on cybersecurity, arming organizations with the people, platforms, and perspectives they need to conquer whatever tomorrow throws their way.
About the Role:
We’re hiring a Growth Marketing Manager to own and optimize inbound and outbound marketing channels that drive qualified pipeline for Cyderes. This is a highly visible, Player/Coach role—hands-on and execution-focused—sitting at the core of our growth strategy. You will collaborate cross-functionally to plan, execute, and continuously optimize campaigns that engage our target audiences, convert leads, and accelerate revenue growth.
This role works closely with:
Product Marketing and Content teams – to ensure campaigns are fueled by the right messaging, content, and SEO strategy.
Marketing Operations – to ensure data accuracy, automation, and reporting in HubSpot and Salesforce are seamless and scalable.
Sales Development – to maintain strong alignment on lead follow-up, nurturing, and account engagement.
You’ll be directly responsible for managing campaigns end to end—from strategy and setup through execution, measurement, and optimization. The ideal candidate is a confident, self-driven marketer who thrives in a collaborative environment, effectively partnering across the GTM team, with external vendors and partner contacts, to deliver on Cyderes’ strategic brand and demand generation goals.
Responsibilities:
- Execute and optimize multi-channel demand programs across paid media, email, surveys, offers and ABM channels.
- Own the lead management process from lead capture to Sales Development handoff. This role will work collaboratively with sales teams and obtain feedback on quality of MQLs (Marketing Qualified Leads) generated from marketing campaigns.
- Build and optimize landing pages, offers, and nurture streams that convert website traffic into pipeline.
- Test and evaluate new tools and tactics to improve conversion rates.
- Use automation to improve processes and productivity and make recommendations to support an organization scaling at a rapid pace
- Partner closely with product, content and marketing operation teams to ensure proper messaging, timing and execution of one-off and ongoing campaigns across email, web personalization and advertising
- Partner with the Marketing Operations Manager to ensure HubSpot workflows, nurture programs, and reporting dashboards deliver accurate data and insights.
- Align with Product Marketingto ensure campaigns reflect clear positioning and differentiation.
- Responsible for generating MQLs and pipeline through multi-channels (Inbound, Offers, Email Marketing, Tradeshows and Webinars)
- Maintain HubSpot and Salesforce data hygiene, ensuring accurate campaign tracking and attribution.
- Leverage intent data platforms (e.g., 6sense) to identify in-market accounts and sharpen targeting.
- Leverage HubSpot for campaign execution, nurture flows, web personalization, and reporting.
- Collaborate on Salesforce alignment for lead scoring, routing, and attribution.
- Track and report on KPIs including MQLs, pipeline created, campaign ROI, and revenue impact.
- Provide ongoing analysis and recommendations to improve funnel efficiency and campaign performance.
- Communicate results and insights with Sales and Marketing leadership.
Requirements:
- 7+ years of B2B demand generation or growth marketing experience (SaaS or cybersecurity a plus).
- Hands-on experience with marketing automation platforms (HubSpot mandatory), Salesforce (preferred), Gifting platforms, surveytools, ABM and project management systems.
- Proven ability to deliver measurable pipeline from inbound and outbound channels.
- Experience managing budgets and vendors
- Strong analytical skills and ability to translate data into action.
- Excellent leadership, collaboration and project management skills.
- Thrives in a fast-paced, high-growth environment.
Cyderes is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to race, religion, color, sex, age, disability, sexual orientation, genetic information, national origin, or veteran status.
Note: This job posting is intended for direct applicants only. We request that outside recruiters do not contact us regarding this position.
Top Skills
Hubspot
Salesforce
Similar Jobs
Artificial Intelligence • Cloud • Computer Vision • Hardware • Internet of Things • Software
The Growth Marketing Manager will design and execute demand generation programs for emerging products, collaborate with various teams, and drive revenue through multi-channel campaigns, emphasizing data analysis and customer success.
Top Skills:
AIData AnalysisDatabricksMarketoPythonSalesforceSQL
Other • Software • Consulting
The Growth Marketing Manager will develop and execute multi-channel marketing campaigns, optimize performance metrics, and support customer engagement strategies to boost revenue. Responsibilities include managing webinars, events, and nurturing leads through the buyer journey while collaborating with sales and success teams.
Top Skills:
Digital ChannelsGoogle AdsHubspotLinkedin AdsMarketing Automation Tools
Big Data • Information Technology • Software • Analytics • Energy
The Growth Marketing Manager will drive growth marketing strategies, oversee go-to-market plans, coordinate sales enablement materials, and work with cross-functional teams to achieve revenue goals in a high-tech B2B environment.
Top Skills:
Account Based MarketingMarketing AnalyticsSaaSSeo
What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
