Easy Apply
Easy Apply
The Growth Marketing Manager will lead go-to-market campaigns, optimize lifecycle communications, analyze performance metrics, and enhance user engagement by collaborating with Product and Design.
Alt is unlocking the value of alternative assets, starting with the $5 B trading-card market. We let collectors buy, sell, vault, and finance their cards in one place and we are backed by leaders at Stripe, Coinbase, Seven Seven Six, and pro athletes like Tom Brady and Giannis Antetokounmpo. Our next frontier is real-time pricing at scale—the Alt Value that powers every trade, loan, and product on the platform.
As Alt’s Growth Marketing Manager, you’ll be owning our GTM motions to drive demand and revenue. You’ll own marketing communications to our customers and prospects and drive pipeline generation from our lifecycle channels. This role will be a bridge between Product, Marketing, and Sales and will work cross-functionally to keep Alt’s positioning sharp against competitors.
What You’ll Do- Own GTM campaigns that connect product value to user needs, aligned across teams.
- Create the lifecycle and in-app communication strategy across email, push, and product surfaces and track success.
- Test and optimize flows to drive activation, conversion, and retention.
- Partner early with Product and Design to shape communication throughout the user journey.
- Deliver data-driven insights to refine messaging and influence future product and GTM decisions.
- Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale
- Own T60 Active Buyers and Sellers, driving adoption and engagement across both new and returning users.
- Increase activation, conversion, and retention through optimized lifecycle programs.
- Establish agility in GTM execution and ensure product-led communication is cohesive and measurable.
- 5+ years of experience in growth marketing with lifecycle experience, ideally in a tech or marketplace environment.
- Iterable expertise with proven ability to build, manage, and optimize complex lifecycle campaigns across email, push, SMS, and in-app.
- Experience partnering with Product and Design to ensure end-to-end cohesion.
- Strong data literacy with comfort pulling, analyzing, and reporting on performance metrics to guide decisions.
- Familiarity with analytics and attribution tools (Amplitude, Segment, Branch, or similar).
- Proven track record of balancing GTM planning with execution that delivers measurable impact.
- $100/month work-from-home stipend
- $200/month wellness stipend
- WeWork office stipend
- 401(k) retirement benefits
- Flexible vacation policy
- Generous paid parental leave
- Competitive healthcare benefits, including HSA, for you and your dependent(s)
Base salary range: $110,000-$130,000, plus equity. Actual offer may vary based on experience, location, and other factors.
Top Skills
Amplitude
Branch
Iterable
Segment
Similar Jobs
Healthtech • Software • Telehealth
The Growth Marketing Manager will develop and optimize multi-channel marketing strategies, drive customer acquisition, conduct A/B testing, and integrate AI tools to enhance marketing effectiveness.
Top Skills:
Ai ToolsBing AdsDv360Facebook AdsGoogle AdsGoogle AnalyticsInstagramLinkedInLookerOutbrainPredictive AnalyticsTableauTaboolaTiktokYoutube
Marketing Tech
The Growth Marketing Manager will design and execute innovative marketing experiments for guest and host acquisition, hack new growth channels, and manage brand partnerships while tracking growth KPIs for Swimply.
Marketing Tech
The Growth Marketing Manager will lead innovative marketing strategies, execute unconventional campaigns, and drive user acquisition. Responsibilities include designing experiments, handling brand partnerships, and collaborating cross-functionally to achieve growth goals.
What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
