Growth Marketing Manager, Messaging

Growth Marketing & Demand Generation

• Plan, execute, and optimize multi-channel growth programs including content, paid acquisition, SEO, email marketing, cold email outreach, and account-based marketing.
• Drive consistent growth in qualified trials and marketing-sourced pipeline year over year.
• Build targeted campaigns for different customer segments, including early-stage and scaling DTC brands across key verticals.
• Partner closely with Sales to support lead qualification, nurturing, and conversion from trial to revenue.
• Own campaign performance reporting and continuously optimize based on results.

Lifecycle and Conversion Optimization

• Build and improve lifecycle programs that support the full customer journey, from acquisition through onboarding, activation, and expansion.
• Partner with Customer Success to support retention, engagement, and expansion initiatives.
• Identify opportunities to improve conversion rates across the funnel through testing and experimentation.

Content and Campaign Execution

• Execute content-driven growth initiatives including campaigns, case studies, webinars, and customer stories that support demand generation and sales enablement.
• Ensure content and campaigns align with Messaging product positioning and customer needs.
• Collaborate with internal and external partners to support campaign execution.

Measurement and Optimization

• Own key growth metrics including trial volume, pipeline contribution, conversion rates, and campaign ROI.
• Use data and analytics to inform decisions, prioritize experiments, and scale what works.
• Maintain a strong feedback loop with Sales and Customer Success to refine targeting and messaging.

Essential Experience

• 3 to 6 years of experience in growth marketing, demand generation, or performance marketing roles.
• Proven experience in B2B SaaS marketing, ideally within e-commerce tools or the Shopify ecosystem.
• Experience marketing to SMB and mid-market customers, with an understanding of how DTC founders and operators evaluate and buy software.
• Hands-on experience executing and optimizing campaigns across multiple channels.

Technical and Marketing Skills

• Strong demand generation skill set across paid, organic, and lifecycle channels.
• Experience with marketing automation and CRM tools such as HubSpot, Klaviyo, or similar platforms.
• Data-driven mindset with the ability to analyze performance and turn insights into action.
• Using AI as a force multiplier for the strategic thinking you're already doing, is essential.
• Familiarity with the Shopify ecosystem and broader e-commerce technology landscape.

Soft Skills

• Strong execution skills with the ability to manage multiple initiatives simultaneously.
• Collaborative approach and comfort working cross-functionally with Sales, Product, and Customer Success.
• Clear communicator with the ability to translate insights into actionable recommendations.
• Comfortable operating in a fast-paced, evolving environment with a test-and-learn mindset.

Preferred Experience

• Experience working in subscription commerce or recurring revenue businesses.
• Exposure to retention marketing, lifecycle management, or customer engagement programs.
• Background working with or marketing to Shopify merchants, agencies, or app partners.
• Experience at a fast-growing SaaS or venture-backed startup.
• Familiarity with email marketing, conversion rate optimization, or messaging-focused products.
• Experiencing creating an annual marketing plan across multiple channels with a proposed budget.

Hiring Process

• Screening Round with Ben Reeder, Recruiter
• Trial Project / Take Home Assignment: 3-4 Business Days Turnaround
• Interview with Shannon O'Boyle, Head of Marketing (Retention Division)
• Final Interview with Tom Kincheloe, Chief Revenue Officer
• References
• Offer

Benefits & Perks

• Flexible Time Off
• Public Holidays Off
• Paid Parental Leave
• Work From Home Stipend
• Therapy/Mental Health Reimbursement
• Co-working Space Allowance
• Company Swag