Growth Marketing Manager, ABX & Paid

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

Growth Marketing Manager, ABX & Paid - Marketing

Marketing– Remote– Full Time

We are looking for the newest member of our Marketing team to re-establish & grow Tinuiti’s Account-Based Experience (ABX) program, with a focus on Paid.

As the Growth Marketing Manager, ABX & Paid, you will be responsible for acquiring, engaging, and fostering long-term relationships with qualified leads and accounts using paid media and other channels. You’ll use your knowledge and expertise of Google Ads, Display advertising, LinkedIn advertising, and the broader media landscape - particularly within B2B - to generate qualified sales conversations and contribute to a seamless customer journey across the entire lifecycle. You’ll work cross-departmentally with Demand Generation, Client Success, Marketing, and Leadership teams to understand what content assets and experiences we can deploy and which solutions should be promoted to increase conversions at every stage of the customer journey and drive a profitable return on our advertising budget. The ideal candidate understands when to use certain channels and how to measure their impact based on B2B acquisition and ABX goals, ensuring a holistic customer-centric approach.

This is a full-time, remote position that will report to the Director of Demand Generation.

What you’ll do:

• Use account data and insights to create personalized and seamless interactions for customers through every stage of their journey with Tinuiti using omnichannel tactics such as paid, lifecycle, events, & onsite interactions.

• Collaborate with Sales, Marketing, Customer Success, and Leadership teams to deliver cohesive messaging creating a seamless customer experience and achieve account retention and growth.

• Identify & prioritize account groups most likely to increase Tinuiti profitability based on their fit, intent data, engagement, and existing Tinuiti relationships.

• Create comprehensive paid media strategies aligned with overall marketing and business objectives, identifying target audiences, relevant platforms, and optimal approaches, with a focus on the entire customer lifecycle (acquisition, onboarding, growth, and retention).

• Manage and allocate paid media budgets effectively across different campaigns and platforms, ensuring efficient ad spend and maximizing ROI while considering the full customer journey.

• Plan and fully execute paid campaigns, including strategy development, campaign setup, keyword development, ad copy creation, creative briefs for designers to create image & video ads, custom landing pages, testing plans, bid & budget management, and reporting, with a focus on personalized interactions at scale.

• Multi-platform tactical execution of campaigns, including, but not limited to, Google Ads (Search, Display, & Demand Gen), YouTube Ads, Linkedin Ads, and DemandBase.

• Research and propose new ad types and platforms to realize increased target audience reach & conversion, and to enhance the customer experience at every stage.

• Create & execute robust testing strategies that includes creative testing, CTA testing, custom landing pages & conversion testing, and other proposed testing approaches, leveraging data for optimal orchestration.

• Strategize and report on success of account engagement through content downloads, ad interactions, and form fills to understand impact of media exposure on account progression, and its contribution to account health and long-term relationships.

• Create and deliver meaningful analytics and reporting to monitor and show progress against ABX KPIs such as Account Engagement, Pipeline & Revenue, and Customer Lifetime Value (CLV), and paid media KPIs such as Cost Per Lead (CPL), Conversion Rates, and Return on Ad Spend (ROAS) to improve results and efficiency.

• Collaborate with our internal subject matter experts on channel innovation and testing.

Who you are:

• Competitor - You enjoy running your own program/channel to hit or exceed your goals/targets, and are driven by the success of the entire customer journey.

• Innovator - You come up with new and unique ideas, adding value to brainstorming. You have an always-be-testing mindset and leverage data for continuous improvement of the customer experience.

• Communicator - You possess strong written and verbal communication skills, essential for cross-functional collaboration.

• Eager to Learn - You seek out new knowledge and ways of doing things, always looking to learn and grow your skills, especially within the evolving ABX landscape.

• Technical Proficiency - You possess strong functional and technical knowledge and skills within paid media ad and platform management, and understand how to apply them to ABX strategies.

• Peer Relationships - You work well with others to find common ground and solutions to problems for the good of all. You are a team player who enjoys collaborating with peers across departments to hit joint team goals and create a holistic customer experience.

What we’re looking for:

• 3+ years of related ABX & paid media program management.

• Previous experience executing on paid search and Linkedin ads required.

• Experience working in and reporting from Google Analytics and/or Data Studio.

• B2B or lead generation work experience, with an understanding of the full customer lifecycle.

• Demonstrated experience with Account-Based Experience (ABX) strategies and execution.

The annual base salary range for this roles' listed level is currently ($75,000 - $85,000) plus performance bonus of up to (8%).  Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. We will provide more information on our benefits and equity upon requests. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq. 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Thankful giving, Equity

Learning and Development: Mentor program and more

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.