Lead the marketing acquisition and brand teams for SimpleNursing, driving revenue growth through strategic, data-driven marketing initiatives and cross-functional collaboration.
At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy,
Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,
and the community as a whole.
SimpleNursing, a Colibri Group Brand, is the most trusted resource for nursing students worldwide. Our nursing exam preparation technology and e-learning video library provide test takers with the essential knowledge and resources critical for success in today’s competitive nursing programs.
Whether you're preparing for the TEAS, HESI/ATI, or NCLEX, our intuitive e-learning platform has helped over 500,000 RN & PN nursing students graduate, boasting a 96% pass rate on major exams.
Position Overview:
In this pivotal role, you’ll lead both the Marketing Acquisition and Brand teams while serving as a strategic pod leader for one of our multi-million-dollar business units. The Growth and Marketing Leader is responsible for owning revenue growth and leading the growth strategy for SimpleNursing, nursing education business, acting as a mini business owner who drives both marketing performance and overall business results.
What You'll Do
- This Growth and Marketing Leader role involves owning the growth agenda for SimpleNursing, a multi-million dollar nursing education business, setting and executing data-driven strategies to acquire, convert, and retain students in a highly digital, direct-to-consumer environment.
- The primary focus is to drive aggressive, sustainable revenue growth—experimenting across channels, building scalable programs, and turning insights into repeatable results.
- The Growth and Marketing Leader is directly responsible for delivering revenue and performance targets for the business, continuously optimizing marketing investments, conversion funnels, and lifecycle initiatives to meet or exceed plan.
- Works closely with product, development, content, operations, sales/B2B, and shared marketing services to set priorities, align roadmaps, and execute integrated growth strategies as the pod (business) leader.
- This role will require proactive outbound experimentation and market engagement, including testing new channels, partnerships, and campaigns to reach and convert nursing students where they are.
What You'll Need to Succeed
- Strong strategic and executional marketing background with a proven focus on growth.
- Experience managing marketing budgets, ideally between $10M and $25M.
- Broad digital marketing expertise across acquisition and retention channels.
- Ability to work cross-functionally with product, operations, and content teams.
- Entrepreneurial mindset with creativity grounded in data and analytics.
- Demonstrated ability to grow a business through organic and paid channels.
- B2C marketing experience required; familiarity with B2B marketing in academic or university contexts is a plus.
Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!
Top Skills
Analytics
Digital Marketing
E-Learning Platforms
Marketing Automation
Similar Jobs
Fintech • Software
Provide technical support for clients using ActiveDisclosure, diagnosing issues, delivering solutions, and maintaining documentation while communicating effectively with clients.
Top Skills:
AzureMicrosoft Office 365Salesforce
Fintech • Software
The Strategic Sourcing Senior Associate oversees vendor agreements, drives cost savings, manages supplier relationships, and collaborates cross-functionally to improve procurement processes.
Top Skills:
ExcelMs Office SuiteSAP
Artificial Intelligence • Cloud • Consumer Web • eCommerce • Information Technology • Software
The Senior Talent Acquisition Recruiter will identify and recruit top talent, develop sourcing strategies, engage diverse candidates, and collaborate with hiring teams to improve the recruiting process.
Top Skills:
Artificial IntelligenceLinkedin RecruiterWorkday
What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
