The Growth Marketing Leader will drive customer acquisition and engagement through multi-channel campaigns, optimization, and demand generation strategies.
At Unstructured, we’re building the data infrastructure that powers generative AI. Our technology transforms PDFs, HTML, Word docs, images, and more into high-performance pipelines for large language models. Recognized as the industry leader in ETL for LLMs, Unstructured has been downloaded more than 38 million times and is trusted by over 60,000 companies—including nearly half of the Fortune 500.
We’ve been named the #24 Most Innovative Company in the World by Fast Company and are proud to be featured in the Forbes AI50 list. Now, we’re entering our next chapter and looking for a Growth Marketing Leader to drive the next wave of customer acquisition and engagement.
About the Role
As a Growth Marketing Lead, you’ll own the strategy and execution of Unstructured’s growth engine. From running data-driven acquisition campaigns to building lifecycle programs that turn interest into activation and engagement into retention, this is a high-impact, hands-on role with significant influence on Unstructured’s revenue and product adoption.
Key Responsibilities:
-Develop and manage multi-channel marketing campaigns (email, paid search and paid social) aimed at increasing user acquisition and activation.
-Own growth KPIs, leveraging A/B testing, analytics, and performance metrics to measure success and continuously optimize campaigns.
-Lead experiments and identify scalable channels that enhance conversion rates and reduce customer acquisition costs.
-Drive demand generation through targeted campaigns, SEO, and content initiatives tailored to our ICPs
-Leverage analytics tools to track customer behavior, identifying user segments and optimizing the user journey for increased engagement and retention.
-Work closely with customer success to develop lifecycle marketing and engagement strategies that foster long-term relationships with users.
Benefits:
Competitive salary and commission structure.
Flexible working hours and remote working opportunities.
Health, dental, and vision benefits.
Opportunities for professional growth and development in an innovative tech company.
Join Unstructured and be part of a team that's shaping the future of unstructured data.
Top Skills
A/B Testing
Analytics
Campaign Management
Email Marketing
Paid Search
Paid Social
Seo
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