Growth Marketing Lead

In this role you will be the connector at the intersection of growth marketing sales, and engineering.

This is a boots on the ground role in our SF office (3 days a week ideally). As our first Growth Engineer you will partner with internal business units to develop and execute (technical) experiments to improve user acquisition and revenue generation for our rapidly growing company. 

What does this practically mean? Well, one day this means wearing multiple hats and jumping from building cutting-edge web experiences that drive acquisition, engagement, and business among the Registered Investment Advisor (RIA) community to building and maintaining integrations with marketing tools, analytics platforms, and HubSpot (our CRM and web chassis). The next week could involve supporting our sales and marketing team on lead flow and lifecycle management and finding ways to automate this working with the broader engineering team. 

What you need to know is that we are in the business of building for the future of wealth management so your role will be to build, drive and execute on an aggressive marketing roadmap incorporating (and educating) on the latests AI tools and other MarTech to achieve broader scale and automation for marketing and sales.

If you are a technology and HubSpot assassin and want to solve hard problems with us, you could be a good fit here. This unique opportunity offers an immense amount of ownership and a chance to gain both technical and business experience and take your career trajectory in whichever direction you want to grow. You will not need to do this on your own. You will have seasoned marketing and sales leaders to help and some of the best engineering talent born of Silicon Valley DNA to help guide and shape the path with you. 

How you will be measured 

• Your ability to embrace our core values of courage, ownership and partnership 
• Impact on conversion rates, user acquisition, and engagement with a 10X mindset and a scrappy test and learn approach
• Successful execution of assigned technical experiments and transparent reporting 
• A roadmap for the future in your first 90 days 
• Evaluate new AI tools and automation platforms, and bring the best into our workflow
• Efficiency in implementing and scaling new marketing technologies and measured impact on conversion, efficiency automation etc.
• Results in designing and launching personalized outbound campaigns that feel handcrafted at scale with a focus on Registered Investment Advisors  
• Influence on our content engine: apply a technology mindset to automating and personalization of our content and support execution including events, webinars, blog articles, feature release videos etc.
• Your ability to own and optimize our GTM stack, including Hubspot, (CRM), Zapier, GA, SEM and other sales/marketing tools
• How you work with Sales, Marketing, and Product/Eng to test hypotheses and accelerate growth

Required Skills

• Hubspot expert with deep hands on experience
• Ability to abstract complex problems into elegant technical solutions
• Technical SEO performance for organic growth
• Proven experience implementing marketing automation workflows and optimizing lead capture mechanisms
• Solid experience using Google marketing platform (GA4, tag manger, search console etc)
• Strong knowledge of GTM and marketing data pipelines
• Passionate and knowledgeable about AI tools for marketing and a desire to not only dig in but ability to teach those around you 
• Proficiency in programming languages such as Python, Javascript, and/or SQL
• Solid understanding of data structures, algorithms, and software design principles
• Excellent problem-solving skills and the ability to work in a fast-paced, collaborative environment
• Strong communication skills, both written and verbal, with the ability to convey complex technical concepts to non-technical stakeholders
• Strong bias toward tool building and process optimization over repetitive work
• Familiarity with financial markets and investment strategies is a plus

Background

• 3+ years of relevant marketing experience 
• Bachelor’s degree or equivalent experience
• Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Please fill out the below fields, and attach a Resume and Cover Letter. Why a Cover Letter? We receive a high volume of applicants, and we have real humans that read each and every resume, we encourage you to use creativity in your Cover Letter and speak directly to why you want to join our team! 

We will review your resume in as timely a manner as we are able to, so kindly refrain from reaching out to hiring managers or other Opto team members via email or linkedin, as this won't improve or fast track your application. 

Compensation and Benefits

Opto has a high bar for talent, and we are committed to building the best teams possible. Candidates are never subjected to discrimination based on race, citizenship, religion, ethnicity, gender or gender identity, sex, pregnancy, national origin, age, sensory, mental, or physical disability, or any other characteristic. 

The successful candidate for this role can expect a generous compensation and benefits package. The cash salary range for this role is $150,000-$190,000 dependent on skills, experience and expected contribution. 

All full time employees at Opto enjoy:

• Significant equity
• Health, dental, and vision insurance
• Unlimited PTO
• Retirement savings plan (401k)
• Learning, Fitness, & Commuter stipends
• Paid Holidays

This position is based primarily onsite in our San Francisco office.

At this time, Opto can only hire candidates who reside in the following states:
California, Colorado, Florida, Idaho, Illinois, Maine, Maryland, Nevada, New Jersey, New York, North Carolina, North Dakota, Pennsylvania, Rhode Island, Tennessee, Texas, Virginia, and Washington.

If you do not currently live in one of these states, you must relocate to an approved state or have a confirmed address there prior to your start date.