About us:
Working at Tech Holding isn't just a job, it's an opportunity to be a part of something bigger. We are a full-service consulting firm that was founded on the premise of delivering predictable outcomes and high-quality solutions to our clients. Our founders and team members have industry experience and have held senior positions in a wide variety of companies – from emerging startups to large Fortune 50 firms – and we have taken our combined experiences and developed a unique approach that is supported by the principles of deep expertise, integrity, transparency, and dependability.
The Role:
We are looking for a skilled Google Analytics Specialist to join our team. This role will focus on analyzing website and user behavior data, tracking campaign effectiveness, and providing insights to support data-driven decision-making. The ideal candidate will play a key role in optimizing tracking strategies, implementing data collection enhancements, and ensuring analytics accuracy.
Key Responsibilities:
- Assess and optimize Google Analytics tracking, including events, tags, and data collection strategies.
- Develop a technical roadmap to align Google Analytics with business objectives.
- Implement tracking enhancements using Google Tag Manager (GTM) and Google Analytics to improve data accuracy.
- Conduct thorough testing (unit and end-to-end) to ensure data integrity and tracking efficiency.
- Document technical implementations and provide detailed guidelines for future analytics improvements.
- Collaborate with cross-functional teams (Marketing, Product, Data Management) to ensure seamless data integration.
- Support enterprise data ingestion, ensuring Google Analytics data is correctly processed into the data warehouse.
- Provide reports and insights, translating raw data into actionable business recommendations.
- Monitor performance metrics and ensure the tracking system aligns with business KPIs.
- 3+ years of experience in Google Analytics, including advanced tracking setup and data visualization.
- Strong technical proficiency in Google Tag Manager (GTM), JavaScript, and data-layer implementations.
- Proficiency in SQL for data extraction and analysis.
- Experience analyzing and optimizing website traffic, marketing campaign performance, and user engagement data.
- Expertise in A/B testing, data segmentation, and funnel analysis.
- Strong documentation skills to maintain clear tracking implementation records.
- Experience integrating Google Analytics data into broader data warehousing solutions.
- Project management experience to lead analytics tracking implementations and optimizations.
- Experience with Adobe Analytics, Matomo, or other web analytics tools.
- Knowledge of data privacy regulations (GDPR, CCPA) and compliance tracking strategies.
- Familiarity with cloud platforms (AWS, GCP) and business intelligence tools (Power BI, Looker).
- Contract, 40 hours a week
Tech Holding is proud to be an Equal Opportunity Employer and is committed to fostering a diverse and inclusive workplace. We welcome applicants from all backgrounds and experiences, and we consider qualified applicants without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected characteristic. If you require accommodation in the application process, please contact our HR
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What you need to know about the Charlotte Tech Scene
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
