We’re building the demand generation firm we always wanted to work with when we were in house. Traditional agencies are too slow, too siloed, and too disconnected from revenue. They're caught in outdated models—prioritizing billable hours over results, creative over conversion, and activity over impact. We’re taking a radically different approach—blending deep marketing expertise with technical execution to build scalable, automated, and high-performing GTM systems.
The Role
We're looking for a Go-To-Marketing Strategy Lead who can architect and drive comprehensive go-to-market strategies for high-growth B2B companies. This role combines strategic thinking with hands-on execution, translating market insights into actionable GTM playbooks. You'll work closely with clients to define their positioning, identify target segments, and develop scalable revenue strategies that align marketing, sales, and product efforts.
What You'll Do
- Design & Execute comprehensive GTM strategies, from market analysis to implementation roadmaps
- Develop & Refine ICP definitions, buyer personas, and customer journey maps
- Create & Optimize positioning frameworks and value propositions that resonate with target audiences
- Build Revenue Models that align marketing activities with pipeline and revenue targets
- Lead Strategic Planning sessions with clients to establish goals, KPIs, and success metrics
Partner with pod teammates to translate strategy into tactical execution plans
- 7+ years experience in B2B marketing strategy, preferably in SaaS or technology
- Strong understanding of B2B sales processes and revenue operations
- Experience developing and implementing GTM strategies for high-growth companies
- Proven ability to translate complex market dynamics into clear strategic recommendations
- Excellence in stakeholder management and executive communication
- Data-driven approach to strategy development and measurement
- Comfort with ambiguity and ability to create structure in undefined situations
Tools & Technologies You'll Use
- Revenue Intelligence: Gong, Clari, InsightSquared
- Market Intelligence: ZoomInfo, 6sense, Bombora
- Strategy & Planning: Airtable, Notion, Miro
- Analytics: Looker, Tableau, PowerBI
- Revenue Modeling: Excel/Google Sheets (advanced)
- Competitive Intelligence: Crayon, G2, Klue
- Project Management: Asana, Monday, ClickUp
Experience with these specific tools is not required, but familiarity with similar technologies in each category is important. We value quick learners who can adapt to new tools and technologies.
Why Join Us?
- Be part of a high-growth agency redefining how B2B companies go to market
- Work with fast-moving, ambitious clients in SaaS and B2B tech
- Own and drive high-impact initiatives within your domain
- Competitive compensation, flexible work environment, and a team that values innovation over bureaucracy
- Opportunity to shape the future of B2B marketing and sales
- Comprehensive health benefits including health, dental, vision, and more.
- Fully remote culture
- Flexible work schedules
- Unlimited PTO and sick leave policies
- 401k company match
- Parental leave
- Work from home stipend
Top Skills
Similar Jobs
.png)
What you need to know about the Charlotte Tech Scene
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
