Leads global marketing strategy and execution for a voice and productivity software portfolio. Owns annual planning, product launch marketing, demand generation campaigns, positioning, messaging, sales enablement, regional alignment, budget management, and performance measurement. Partners with product, commercialization, sales, channel, demand generation, and regional marketing teams to drive awareness, pipeline, customer engagement, and revenue growth worldwide.
Job Summary & Responsibilities
The Global LOB Marketing Lead is responsible for developing and executing the worldwide marketing strategy for the Voice and Productivity Software portfolio within Brady Intelligent Productivity Solutions. This role serves as the central marketing lead between Offering Management, Regional Marketing, Demand Generation, Sales, Channel Marketing, and Commercialization teams to drive awareness, demand, product launches, customer engagement, and revenue growth.
The position owns annual marketing planning, new product introduction (NPI) marketing deliverables, digital demand generation campaigns, regional alignment, LOB budget management, sales enablement assets, and measurement of marketing performance across the portfolio.
Preferred Qualifications- Develop and own the annual operating plan (AOP) marketing strategy for the Voice and Productivity Software portfolio.
- Define audience segmentation, value propositions, positioning, messaging, campaign priorities, and go-to-market approaches.
- Align global marketing plans with business objectives, product roadmaps, regional priorities, and growth targets.
- Conduct regular alignment reviews with regional Product Marketing Managers, Offering Managers, and LOB VPGM
- Lead creation and delivery of marketing collateral required for product launches.
- Partner with Offering Management and Commercialization teams to ensure launch readiness.
- Manage NPI Bills of Material (BOMs) according to launch tier requirements.
- Coordinate launch assets, sales materials, campaign content, partner-ready materials, web content, and supporting communications.
- Participate in launch planning reviews and commercialization processes.
- Own strategy and execution of demand generation campaigns for software offerings, business initiatives, and NPIs.
- Partner with Global Demand Generation, Marketing Automation, and Regional Marketing teams to execute campaigns globally.
- Guide campaign messaging, targeting, content requirements, and performance measurement.
- Support regional localization and optimization efforts.
- Monitor campaign performance and adjust tactics to improve marketing contribution to pipeline and revenue.
- Ensure consistent execution of global initiatives while accommodating regional requirements and market differences.
- Act as the primary point of contact between global and regional marketing organizations.
- Develop and prioritize marketing assets that help direct sales teams, channel partners, and distributors effectively position and sell software solutions.
- Coordinate creation of collateral through Creative Services and external agencies where needed.
Similar Jobs
Automotive • Big Data • Information Technology • Robotics • Software • Transportation • Manufacturing
Develops data workflows, statistical models, and machine learning solutions using tire, vehicle, simulation, telemetry, testing, and race data. Analyzes tire performance, operating windows, degradation, and strategy impacts while delivering dashboards, reports, notebooks, and decision-support tools. Partners with engineering, data, and motorsports teams, leads complex analytics projects, establishes reproducible modeling practices, and mentors engineers and analysts.
Top Skills:
Artificial IntelligenceAzureDatabricksMachine LearningPython
Fintech • Software
Leads enterprise network security architecture, engineering, and modernization across cloud and on-premises environments. Designs firewalls, WAF, DDoS protection, Azure connectivity, microsegmentation, Zero Trust, SASE, and SD-WAN solutions. Serves as a Level 3 incident escalation point, drives root-cause analysis and resilience improvements, establishes automation and DevSecOps standards, and mentors engineers. Partners with stakeholders and vendors to deliver secure, scalable network security platforms.
Top Skills:
Api SecurityAzureCi/CdDdos ProtectionEnterprise FirewallsInfrastructure As CodeLan/WanLoad BalancingMicrosegmentationNetwork Detection And Response (Ndr)PowershellPythonSaaSSaseSd-WanSIEMSseWeb Application Firewall (Waf)Zero Trust
Fintech • Software
Leads the Network Security Engineering and Operations team, overseeing enterprise network security infrastructure, availability, lifecycle management, monitoring, incident response, compliance, risk mitigation, and 24/7 escalation support. Manages engineers, vendors, budgets, strategic projects, and cross-functional initiatives while communicating cybersecurity risks to technical and executive audiences. Drives automation, resilience, continuous improvement, and preventative security practices across sites, datacenters, and cloud environments.
Top Skills:
Cloud SolutionsDdos ProtectionFirewallsLoad BalancersMicrosegmentationNetwork MonitoringNetwork Security AutomationRemote Access TechnologiesRoutersSwitchesVulnerability ManagementWeb Application Firewalls (Waf)Wireless Access Points
What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
