Global Growth Marketing Manager

Dynata is looking for a Global Growth Campaign Manager to help build, execute, and optimize a modern demand generation engine that turns market opportunity into measurable pipeline growth.

This role will own the planning and execution of integrated global campaigns across digital, email, webinars, paid media, content syndication, third-party programs, and sales-aligned activation. The ideal candidate is not just a campaign executor, but a data-driven growth marketer who understands how to connect audience strategy, messaging, channel performance, lead nurturing, marketing automation, and sales handoff into one measurable revenue motion.

You will partner closely with Product Marketing, Sales, Marketing Operations, Creative, and external agencies to launch campaigns that reach the right audiences, convert qualified demand, and accelerate progression from MQL to SQL to pipeline.

This is a hands-on individual contributor role for someone who can operate strategically, execute with precision, and use performance data to continuously improve campaign outcomes.

What You’ll Own
 

Global Campaign Strategy & Execution

• Lead the end-to-end planning, execution, optimization, and reporting of integrated global growth campaigns aligned to Dynata’s business priorities, target audiences, and revenue goals.

• Build campaigns across a modern B2B+C channel mix, including email, webinars, paid search, paid social, retargeting, content syndication, third-party programs, landing pages, and sales enablement follow-up motions.

• Translate go-to-market priorities into campaign plans with clear objectives, audience segments, messaging themes, channel strategy, conversion paths, timelines, KPIs, and measurable pipeline outcomes.

Pipeline Growth & Funnel Performance

• Own campaign performance across the full funnel, with a focus on generating high-quality demand, improving MQL-to-SQL conversion, increasing sales-ready engagement, and contributing to marketing-sourced and marketing-influenced pipeline.

• Partner with Sales and Revenue Operations to ensure campaign leads are routed, scored, followed up on, and measured effectively through the funnel.

• Identify friction points in the buyer journey and lead handoff process, then recommend improvements to increase conversion, speed to lead, pipeline velocity, and campaign ROI.

Lead Nurturing & Marketing Automation

• Design and manage lead nurture and email programs that move prospects through a multi-touch buyer journey, using segmentation, behavioral triggers, personalization, lifecycle stages, and automated workflows.

• Build campaign logic that supports different audience needs, including new prospects, engaged contacts, dormant leads, event attendees, webinar participants, and priority account segments.

• Continuously test and optimize nurture paths, email performance, landing page conversion, CTA strategy, and content offers to improve engagement and funnel progression.

Campaign Reporting, Attribution & Optimization

• Develop campaign reporting that connects activity to business outcomes, including engagement, conversion, MQL volume, MQL-to-SQL progression, opportunity creation, pipeline influence, and ROI.

• Use campaign data to identify what is working, what is underperforming, and where marketing investment should be adjusted.

• Present clear, actionable insights to marketing and sales stakeholders, moving beyond activity reporting to explain business impact, optimization opportunities, and next-best actions.

Technology Stack Ownership

Serve as a power user of Dynata’s growth marketing technology stack, with advanced mastery of:

• HubSpot

Build and manage advanced campaigns, lists, segmentation, landing pages, forms, workflows, lead nurturing, marketing automation, attribution reporting, lifecycle tracking, and campaign performance dashboards.

• Dynamics 365

Manage CRM campaign visibility, pipeline tracking, lead status progression, MQL-to-SQL handoff workflows, sales follow-up alignment, and reporting accuracy in partnership with Sales and Revenue Operations.

• Canva/Figma

Collaborate with creative and content partners on campaign asset development, landing page design, visual storytelling, campaign concepts, ad creative, webinar promotion assets, and sales enablement materials.

Cross-Functional Collaboration

• Work closely with Product Marketing to align campaign strategy to positioning, buyer personas, priority use cases, market segments, and solution messaging.

• Partner with PMM and Content teams to ensure campaign landing pages, content hubs, gated assets, and conversion paths are optimized for engagement, discoverability, and conversion.

• Collaborate with Sales to support campaign follow-up, account prioritization, enablement needs, and feedback loops on lead quality and buyer intent.

• Manage external agencies and vendors to ensure campaign execution is on time, on brand, on budget, and tied to performance goals.

Testing, Learning & Continuous Improvement

• Run structured testing across email subject lines, nurture flows, landing pages, CTAs, paid media creative, audience segments, and content offers.

• Use performance insights to improve conversion rates, reduce cost per qualified lead, increase lead quality, and scale repeatable campaign motions.

• Bring a test-and-learn mindset to every campaign, balancing creative experimentation with disciplined measurement.

What Success Looks Like

In this role, success means Dynata has a more consistent, measurable, and scalable campaign engine. You will help move the team from campaign activity to campaign impact by improving:

• Quality and volume of MQLs from priority audiences

• MQL-to-SQL conversion and sales handoff efficiency

• Marketing-sourced and marketing-influenced pipeline

• Campaign visibility inside HubSpot and Dynamics 365

• Lead nurture performance and buyer journey progression

• Landing page and email conversion rates

• Sales alignment, follow-up quality, and campaign feedback loops

• Campaign reporting that clearly connects marketing investment to revenue outcomes

What You’ll Bring

• 5+ years of experience in B2B campaign management, demand generation, growth marketing, or integrated marketing, ideally in a data, technology, SaaS, market research, media, insights, or analytics-driven business.

• Proven ability to build and execute full-funnel, multi-channel campaigns that generate qualified demand and contribute to pipeline growth.

• Advanced HubSpot experience, including campaign building, workflows, nurture programs, segmentation, lifecycle stages, reporting, and attribution.

• Experience working in or alongside Dynamics 365, Salesforce, or a similar CRM, with a strong understanding of lead management, funnel stages, pipeline tracking, and sales handoff workflows.

• Strong understanding of MQL, SQL, opportunity creation, pipeline influence, attribution, conversion rates, and campaign ROI.

• Experience managing email, webinars, paid search, paid social, retargeting, landing pages, content syndication, and third-party demand programs.

• Ability to translate campaign data into insights, recommendations, and optimization plans.

• Strong project management skills with the ability to manage multiple campaigns, deadlines, stakeholders, and vendors at once.

• Excellent cross-functional collaboration skills across marketing, sales, product, web, content, creative, and operations teams.

• Strong creative judgment with the ability to collaborate in Canva, Figma, or similar tools to guide campaign assets, landing page layouts, and visual storytelling.

• A hands-on, detail-oriented operating style with the ability to move from strategy to execution without losing sight of business outcomes.

Preferred Qualifications

• Experience supporting global campaigns across multiple regions, industries, personas, or business units.

• Experience marketing to enterprise buyers, research leaders, insights teams, media buyers, agencies, brand marketers, or data-driven decision makers.

• Familiarity with market research, first-party data, audience insights, brand lift, advertising effectiveness, or data activation solutions.

• Experience partnering with sales teams on campaign follow-up motions, lead quality feedback, account prioritization, and pipeline reviews.

• Experience using AI tools to support campaign planning, content development, audience research, testing, or performance analysis.

• Experience building campaign dashboards and executive-ready performance summaries.

Education

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred, or equivalent professional experience.

Dynata owns and manages a 60M+ member online community of consumers and professionals, globally. By engaging community members to exchange their personal data and opinions for valuable rewards, Dynata is the largest provider of first party consumer insights to leading Market Research agencies, consulting firms and corporate brands.

At Dynata, we are committed to creating an inclusive and accessible environment where every employee and customer feels valued, respected, and supported. We strive to build a workforce that reflects the diversity of the communities we serve. Dynata welcomes and encourages applications from individuals with disabilities and is dedicated to fostering a work culture that supports everyone. Accommodations are available upon request for all aspects of the selection process. 

Dynata is an Equal Opportunity Employer. We consider all qualified applicants and employees without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, marital status, age, disability, genetic information, veteran status, or any other legally protected status under applicable laws.

The base salary range for this position in is $80K-$100K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.  

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