Senior Director of Digital

• Lead the vision, performance strategy, and execution across IJM’s core digital marketing channels—including website, SEO, SEM, paid media, email, and social—to drive engagement and conversion across supporter segments.  

• Oversee integrated digital campaigns that span paid, owned, and earned media channels, ensuring a cohesive user experience and brand consistency.  

•  Set goals for digital engagement and revenue growth, implementing data-driven strategies to increase acquisition, retention, and lifetime value.  

• Champion creative and content strategies aligned to audience insights and platform-specific best practices. 

MarTech Strategy & Marketing Automation   

• Design and evolve the global marketing technology stack—including Salesforce CRM, Marketing Cloud, journey builders, and analytics platforms—to support automation, targeting, and personalization at scale.  

• Align marketing automation capabilities with supporter journeys, enabling responsive, timely, and personalized experiences for mass, mid-level, and major donors.  

• Ensure platform integrations (e.g. web analytics, CRM, CDP) support robust data flows and performance tracking across all digital touchpoints.  

• Serve as a strategic connector between marketing and IT, helping guide enterprise decisions on infrastructure, data systems, and vendor relationships. 

Donor Journey Mapping & Lifecycle Marketing   

• Develop full-funnel, multi-channel donor journeys that align to segment-specific behaviors, motivations, and moments of engagement.  

• Partner with fundraising, communications, and regional teams to map journey touchpoints, conversion paths, and lifecycle messaging strategies.  

•  Use A/B testing, dynamic content, and behavioral data to optimize journeys for acquisition, reactivation, and long-term donor retention. 

Digital Innovation & Performance Insights   

• Introduce and test emerging digital tools such as personalization engines, chatbots, AI/ML-driven optimization, and dynamic content delivery to enhance the supporter experience.  

• Lead the development of dashboards and reporting frameworks that track digital campaign performance, channel ROI, and audience engagement across platforms.  

• Foster a culture of innovation, performance analysis, and experimentation to continuously improve digital impact. 

Team Leadership & Global Collaboration   

• Build and lead a high-performing digital marketing team with expertise across channels, content, analytics, and automation.  

• Provide strategic support and alignment to global regions, empowering local execution within a unified digital strategy.  

• Oversee strategic partnerships with digital agencies, creative vendors, and tech platforms to drive innovation, scale, and cost-efficiency.  

• Serve as a trusted partner across fundraising, advocacy, and communications teams to align digital with enterprise-level growth and engagement goals.  

Qualifications:   

Critical Qualities 

• Strategic systems thinker with a strong analytical mindset and results orientation. 

• A mission-driven, collaborative leader who builds bridges between teams and technologies. 

• A clear communicator who can influence technical and non-technical stakeholders at all levels. 

• Passionate about creating transformative digital experiences that deepen relationships and drive action. 

Education & Experience  

• 12–15+ years of experience in digital marketing, with significant leadership in martech, CRM systems, and donor/customer journey design.  

• Deep expertise with Salesforce ecosystem (Marketing Cloud, CRM, Journey Builder), marketing automation platforms, and customer data infrastructure.  

• Proven success leading high-impact marketing technology strategies across multi-tiered audience segments.  

• Strong understanding of donor and customer behavior, segmentation, lifecycle marketing, and multi-channel optimization.  

• Experience managing technical and creative teams, and working cross-functionally across enterprise organizations. 

Technical Competencies  

• Strong project management and organizational skills with a focus on process improvement.  

• High attention to detail.  

• Excellent verbal and written communication skills.  

• Strong written and verbal communication skills, with the ability to draft clear, concise, and professional materials.  

• Proficiency in Microsoft 365, Google Workspace, and virtual collaboration platforms (e.g., Teams, Zoom, Slack).  

• Ability to manage multiple priorities in a faced-paced environment 

Non-Technical Competencies  

• Mature orthodox Christian faith as defined by the Apostles’ Creed;  

• Strong ethic of service and a passion for IJM.  

• Collaborative and service-oriented mindset.  

• Self-managed 

Other Duties: 

This job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities for the position. Duties, responsibilities, and activities may change at any time with or without notice. All positions are required to perform any additional tasks assigned by the supervisor.    

Application Process:   

Upload Resume, Cover Letter & Statement of Faith* in one PDF document.  

*What is a statement of faith?  
A statement of faith should describe your Christian faith and how you see it as relevant to your involvement with IJM. The statement can either be incorporated into the cover letter or submitted as a separate document and should include, at a minimum, a description of your spiritual disciplines (prayer, study, etc.) and your current fellowship or place of worship.  

What does IJM have to offer?  

• Comprehensive Medical/Dental/Vision benefits  

• Monthly commuter and parking benefits in the DC metro area  

• Retirement benefit options   

• Paid leave starting at 23 days  

• 12 holidays (plus early release the day prior)  

• Daily, quarterly, and annual community spiritual formation  

• Robust staff care resources  

IJM holds strict safeguarding principles and a zero tolerance to violations of the Safeguarding Policy, Protection against Sexual Exploitation, Abuse and Harassment Policy, and Code of Ethics. Candidate selection is based on technical competence, recruitment, selection and hiring criteria subject to assessing the candidate’s value congruence and thorough background, police clearance, and reference check processes.  

At IJM, we’re committed to building a diverse workforce through fair and equitable employment practices. IJM encourages people of any race, color, age, sex, marital status or political ideology to apply for employment. While we welcome everyone into this work, we truly believe that the work we are doing is God’s work, not our own, and practice spiritual disciplines together daily. That’s why we legally require under SEC. 2000e-1 [Section702] of Title VII of the Civil Rights Act of 1964 that all employees practice a mature orthodox Christian faith, as defined by the Apostles’ Creed.  

IJM requires a background check, police clearance and thorough review of references with an employment offer and/or employment contract.