Global Associate Director, Brand & Digital Experience

About the Role  

Novotech, a globally recognized leader in clinical research and scientific advisory services, is seeking a Global Associate Director, Brand & Digital Experience to lead the evolution of its global brand and digital presence, driving awareness, engagement, and market differentiation across key regions.

Reporting to the Global Head of Marketing, this is a leadership role responsible for shaping, building, and scaling Novotech's global brand and digital presence. The role leads a globally distributed team spanning creative, content, digital marketing, and marketing technology, and is accountable for delivering a consistent, high-impact brand experience across all channels & platforms.

This is not a traditional brand leadership role. It requires a unique combination of global brand building, creative leadership, digital channel expertise, marketing technology ownership, and strong operational management. The successful candidate will bring a combination of strategic thinking and execution.

Responsibilities

Global Brand Strategy & Development

• Define, build, and evolve Novotech's global brand, ensuring a clear, differentiated, and consistent market position.
• Lead the development of brand frameworks, messaging, and visual identity across global markets.
• Act as the global brand authority, ensuring consistency while enabling regional adaptation.

Creative Leadership (Design & Content)

• Lead and direct a small team of designers and content writers, setting a high bar for creative quality and consistency.
• Provide clear creative direction and feedback, ensuring all outputs align with brand standards and business objectives.

Digital Strategy, Marketing Technology & Experience Leadership

• Lead and oversee a small team of digital marketers across:
  • Social media (Eastern and Western channels)
  • Search (SEO & SEM)
  • Website strategy and development
• Define and execute a comprehensive digital strategy that supports both brand-building and commercial objectives.
• Ensure digital channels and platforms are optimized for performance, user experience, engagement, and conversion across regions.

Marketing Technology & Innovation

• Identify and implement technologies that improve efficiency, content development, personalization, automation, and marketing performance.
• Support the adoption of practical AI tools and emerging technologies where they create measurable value.

Marketing Operations, Governance & Delivery

• Establish and maintain a scalable digital operating model, including governance frameworks, workflows, processes, and standards that support efficient global execution.
• Own digital analytics infrastructure, reporting frameworks, attribution models, and data governance to ensure accurate measurement and actionable insights.

Hands-On Leadership & Execution

• Lead high-impact brand, digital, website, and strategic initiatives from strategy through execution.
• Contribute directly to critical projects and strategic priorities where leadership involvement adds value.

Team Leadership & Capability Development

• Lead, mentor, and develop a high-performing global team across brand, creative, digital marketing, and marketing technology disciplines.
• Foster a collaborative, accountable, and performance-oriented culture aligned with Novotech's values and growth ambitions.

Performance, Analytics & Optimization

• Establish and lead a metrics-driven approach to brand, digital, and technology performance, including weekly, monthly, quarterly, and annual tracking.
• Develop dashboards and reporting frameworks to measure performance across regions, channels, platforms, and campaigns.

Experience and Qualifications

• 10+ years of experience in brand, digital, integrated marketing, or marketing technology leadership roles, with a strong B2B focus.
• Proven experience developing and scaling global brands.
• Strong experience leading:
  • Creative teams (design and content)
  • Digital marketing teams (social, SEO, SEM, web)
  • Marketing technology and digital operations functions
• Demonstrated ability to lead across Eastern and Western digital channels.
• Proven experience leading digital marketing, website, marketing operations, and enterprise marketing technology functions.
• Strong understanding of CRM, marketing automation, CMS, analytics, customer data, and digital asset management technologies.
• Experience developing technology roadmaps, managing vendor relationships, and driving adoption of new platforms and capabilities.
• Experience implementing practical AI tools within marketing teams and workflows.
• Strong hands-on capability, comfortable operating at both strategic and executional levels.
• Strong project and stakeholder management skills, with the ability to manage complexity and drive execution.

• Experience managing and developing global or multi-regional teams.

  
  

Preferred Experience

• Experience in life sciences, CRO, biotech, healthcare, or other highly regulated B2B industries.
• Experience leading global website transformations, digital platforms, or marketing technology modernization initiatives.
• Familiarity with complex, matrixed global organizations.

Find out more about working at Novotech at: www.novotech-cro.com/careers

Novotech is proud to offer a great workplace. We are committed to being an employer of choice for gender equality and providing an inclusive work environment where everyone is treated fairly and with respect.  

Our team members are passionate about what we do, but we understand work is only of the things that is important to them. We support our team members with flexible working options, paid parental leave for both parents, flexible leave entitlements, wellness programs and ongoing development programs. 

We are looking for people who are passionate about working clinical research and biotech, including people who identify as LGBTIQ+, have a disability or have caring responsibilities. 

We are a Circle Back Initiative Employer and commit to respond to every application. We look forward to contacting you regarding your application.