General Manager, LTV

About the role

Credible is looking for a user-centric, data-driven, and results-oriented General Manager, Customer Lifetime Value to lead a cross-functional team focused on retention and engagement efforts. This person will be responsible for increasing the lifetime value of our user base and will be accountable for the growth, profitability, and user experience for Credible’s returning users. Reporting to our VP Marketing, this is a high-visibility role, with a clear mandate, that will have a significant impact on the company’s overall business objectives.

This opportunity is for an ambitious individual with a background in fintech or consumer tech, who has a track record for being high-performing, analytical and strategically-minded. The successful candidate will be eager to step up and embrace significant responsibility and accountability in a high-growth company and operate within the Executive levels of the organization.

The role is full time and compensation will be based on experience.

You will:

• Define and own the vision, strategy and roadmap for growing Lifetime Value across Credible’s entire user base
• Systematically identify opportunities for Credible to increase engagement and retention through new go-to-market product initiatives, features, and awareness touchpoints
• Oversee growth and product marketing initiatives to further scale enrollment in Credible’s Personal Financial Management offerings
• Work with a dedicated design and engineering team to research, ideate, user test, and build product features and initiatives that further grow Lifetime Value
• Work with your data analytics colleagues to deeply understand user behavior and engagement metrics, employ data science strategies, and identify any new tracking and reporting needs
• Develop an understanding of all of our product experiences and how they can fit into a cohesive offering
• Source, negotiate and manage product and data partnerships as needed to support Lifetime Value initiatives and vision
• Collaborate with your cross-functional team to craft compelling lifecycle engagement journeys and promote product offerings to our users
• Participate in the setting of company budgets and long-range planning
• Create and foster a motivating cross-functional team environment where you will lead and mentor your team members

Education and Experience: 

• Strong track record in a General Manager and/or Product Management role for web-based consumer Internet products. Experience with P&L ownership is a plus
• Passion for creating exceptional user experiences that address real user needs and that have proven to gain meaningful consumer traction
• Experience shipping both web and mobile apps preferred
• Experience scaling and marketing membership-based businesses preferred
• Experience working closely with email marketing teams to deliver experiences throughout a user’s lifecycle
• Ability to use research, data, your experience and product instincts to identify the most impactful areas of focus
• Meaningful experience working on product growth or retention, or on product innovation teams
• Highly detail-oriented with excellent verbal and written communications, and interpersonal skills
• Possess strong operational and strategy experience, preferably at a fast-growing company
• Bachelor's Degree; Masters preferred
• Have a demonstrated ability to drive business results in a collaborative, cross-functional environment
• Can be influential within the organization to garner internal support for key initiatives
• Technical aptitude - through education or experience, it's important that you can work closely with engineers to evaluate different approaches to implementing product features, weighing cost/benefit tradeoffs