The Freelance Copywriter will produce marketing and transactional copy, collaborate with teams, interpret briefs, and ensure adherence to brand voices, focusing on email communications.
ABOUT APPLY DIGITAL
Apply Digital is a global experience transformation partner. We drive AI-powered change and measurable impact across complex, multi-brand ecosystems. Leveraging expertise that spans across the customer experience lifecycle from strategy, design to engineering and beyond, we enable our clients to modernize their organizations and maximize value for their business and customers.
Our 750+ team members have helped transform global companies like Kraft Heinz, NFL, Moderna, Lululemon, Dropbox, Atlassian, A+E Networks, and The Very Group.
Apply Digital was founded in 2016 in Vancouver, Canada. In the past nine years, we have grown to ten cities across North America, South America, the UK, Europe, and India.
At Apply Digital, we believe in the “One Team” approach, where we operate within a ‘pod’ structure. Each pod brings together senior leadership, subject matter experts, and cross-functional skill sets, all working within a common tech and delivery framework. This structure is underpinned by well-oiled scrum and sprint cadences, keeping teams in step to release often and retrospectives to ensure we progress toward the desired outcomes.
Wherever we work in the world, we envision Apply Digital as a safe, empowered, respectful and fun community for people, every single day. Together, we work to embody our SHAPE (smart, humble, active, positive, and excellent) values and make Apply Digital a space for our team to connect, grow, and support each other to make a difference.
Visit our Careers page to learn how we can unlock your potential.
About us: Apply Digital’s Marketing Services division is a rapidly expanding full-service Martech team with team members in the US, Europe, LATAM, and Asia. As a personalization agency, we bridge the gap between creative, marketing, and strategy. We specialize in cross-channel content strategy, creation, and distribution (including email, paid social, push, and SMS), as well as MarTech implementations. We work with over 50 clients, ranging in size from companies like YETI, Upside, and Nutrafol to established marquee brands such as A+E Networks, Afterpay, and Stanley Black & Decker.
Role: To help us handle our increasing workload, we are looking to hire a Freelance Copywriter. The ideal candidate is someone who has brand or agency experience writing copy for advertising and marketing, product and transactional emails, scriptwriting, and has the proven ability to develop and emulate various brand voices. Candidates with experience in the Insurance and Saas industries will be given extra consideration.
Responsibilities:
- In-depth knowledge of mobile-first, responsive design elements to be able to understand how your copy will be executed in an email
- Assisting in the conception of new campaigns
- Produce copy based on briefs submitted by clients
- Critical review of strategic briefs before executions
- Collaborate with strategy, creative, and dev teams to ensure emails not only look great but function great
- Attend internal and client-facing meetings
- Incorporate client feedback into revisions
- Excellent copy editing skills to ensure it's free of errors and that it adheres to brand guidelines
- Match brand voice so flawlessly, that the reader can’t tell if an agency or a brand’s creative director wrote it
Requirements:
- Has at least 5+ years of direct experience writing email copy at a B2C brand or marketing agency and can provide work samples
- Has worked in the Insurance or Saas industries
- Able to adapt copy to fit a variety of brand voices
- Produces relevant, conversion-driving copy with an eye for messaging hierarchy
- Demonstrates an understanding of how the subject line and preheader work in tandem
- Can interpret a brief and provide multiple options for creative execution
- Thrives off of collaboration
- Ability to create succinct messaging
- Is excellent at research
The ideal candidate:
- Familiarity with HTML used in emails.
- Has experience quality checking and proofing email creative
- Possesses a knack for humor and puns
- Experience with social media, web copy, SMS, in-app, and/or push copy as well as scriptwriting
- HIPAA Certified
LIFE AT APPLY DIGITAL
At Apply Digital, people are at the core of everything we do. We value your time, safety, and health, and strive to build a work community that can help you thrive and grow. Here are a few benefits we offer to support you:
Great projects: Broaden your skills on a range of engaging projects with international brands that have a global impact.
An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe.
Apply Digital is committed to building a culture where differences are celebrated and everyone feels welcome. That’s why we value equal opportunity and nurture an inclusive workplace where our individual differences are recognized and valued.
For more information, visit the Diversity, Equity, and Inclusion (DEI) section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by emailing us at [email protected].
Top Skills
HTML
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