What we do:
Halcyon is the industry’s first dedicated, adaptive security platform that combines multiple proprietary advanced prevention engines along with AI models focused specifically on stopping ransomware.
Who we are:
Halcyon was formed in 2021 by a team of cyber industry veterans after battling the scourge of ransomware (and advanced threats) for years at some of the largest global security vendors. Comprised of leaders from Cylance (now Blackberry), Accuvant (now Optiv), Fireye and ISS X-Force (now IBM), Halcyon is focused on building products and solutions for mid-market and enterprise customers.
As a remote-native, completely distributed global team, we recognize great talent can exist anywhere. We invite you to apply to a job you’re interested in and we'll work a plan to meet your needs.
The Role:
We are seeking a strategic and execution-focused Field and Partner Marketing Manager to drive pipeline growth and brand visibility in the EAST region through direct field marketing and partner marketing programs. In this role, you will work cross-functionally to support both our direct sales teams and channel partners (VARs, MSSPs, technology alliances) with campaigns, events, and enablement initiatives tailored to our ICPs buyer journey.
This is a high-impact role ideal for a marketer who understands how to generate demand in a competitive and fast-evolving security landscape—building trust with technical audiences, influencing enterprise buyers, and helping partners succeed in joint go-to-market efforts.
Key Responsibilities:
Field & Partner Marketing
- Develop and execute regional campaigns, with key partners (MSSPs, VARs, technology alliances) to generate qualified leads and accelerate deals—across webinars, field events, local roundtables, ABM campaigns, digital initiatives and industry conferences.
- Collaborate closely with regional sales leaders and account teams to understand pipeline needs and territory plans.
- Partner with product marketing and sales enablement to deliver messaging and materials that resonate with CISOs, security architects, and IT leaders.
- Create co-branded assets and campaign kits tailored to partners.
- Support partner onboarding, engagement, and activation through campaigns and partner-facing communications.
Campaign Measurement & Reporting
- Track, measure, and optimize campaign performance with clear KPIs around lead generation, partner engagement, and pipeline contribution.
- Provide ongoing reporting to internal stakeholders and partners, with insights for continuous improvement.
- Ensure proper lead routing, partner attribution, and campaign tracking via Salesforce and marketing automation tool
Cross-Functional Execution
- Collaborate with demand generation, digital marketing, product marketing, and partner teams to align messaging and execution.
- Manage partner MDF (Market Development Funds) budgets and approvals, ensuring alignment with program ROI.
Skills:
- Experience managing co-marketing with cybersecurity alliances.
- Familiarity with the security market landscape and buyer personas.
- Comfortable balancing strategic thinking with hands-on campaign execution.
- High degree of ownership, collaboration, and adaptability in a fast-paced, growth-stage environment.
Qualifications:
- 4–7 years of experience in field marketing, partner marketing, or demand generation in a B2B cybersecurity, SaaS, or IT security company.
- Experience marketing to cybersecurity buyers (CISO, SOC, IT security) and understanding of their priorities and pain points.
- Proven success building multi-channel regional and partner campaigns that drive measurable pipeline impact.
- Knowledge of channel ecosystems (VARs, MSSPs, technology partners) and experience with joint GTM programs.
- Strong project management, communication, and relationship-building skills.
- Proficiency with Salesforce, HubSpot/Marketo, and campaign/event tools.
Benefits:
Halcyon offers the following benefits to eligible employees:
Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents.
401k plan with a generous employer contribution.
Short and long-term disability coverage, basic life and AD&D insurance plans.
Medical and dependent care FSA options.
Flexible PTO policy.
Parental leave.
Generous equity offering.
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
Base Salary Range: $142,000 - $165,000
In accordance with applicable state and federal laws, the range provided is Halcyon’s reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. Base pay is one part of the total package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and equity in the Company.
We understand it takes a diverse team of highly intelligent, passionate, curious, and creative people to develop the exceptional product we are building. Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity employer.
Top Skills
Similar Jobs
What you need to know about the Charlotte Tech Scene
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
