Field Marketing Manager

You know that great field marketing is about more than events, it’s about creating meaningful moments that move revenue forward. If you’re energized by partnering closely with sales, turning insights into action, and building programs that clearly show impact, this role gives you the opportunity to do all three in a highly visible way.

As our Field Marketing Manager, you’ll play a critical role in strengthening how marketing supports growth across the business. This a newly created position designed to bring structure, alignment, and measurable ROI to our regional events and field programs. You’ll own regional marketing strategy, build a portfolio of high-impact events and campaigns, and serve as a trusted partner to sales and sales development – helping translate strategy into execution and execution into revenue.

What You’ll Do

• Own regional marketing strategy from opportunity identification through execution and revenue contribution
• Build and run a portfolio of high-impact events, including executive experiences, customer roundtables, roadshows, partner activations, and trade shows
• Design and execute integrated campaigns across events, digital, email, ABM, content, and partner channels
• Partner closely with sales and sales development to align on territory plans, pipeline gaps, and opportunity strategies
• Serve as a connector across marketing, sales, revenue operations, and leadership—ensuring clear communication and shared priorities
• Establish a regional insights engine by feeding competitive intelligence, customer signals, campaign learnings, and field feedback into planning
• Lead quarterly and monthly planning cycles, sharing field marketing roadmaps, investment recommendations, and performance outlooks
• Measure what matters by defining KPIs, building dashboards, and making real-time adjustments during QBRs and monthly reviews
• Manage budgets, vendors, and agencies to ensure speed, quality, and return on investment
• Travel to key markets and events (up to 50%) to support sales growth and execution

What We’re Looking For

• 5–10 years of experience in field marketing, regional marketing, or demand generation (B2B required; enterprise or SaaS experience preferred)
• Proven success building pipeline-driving field programs with measurable revenue outcomes
• Experience running integrated campaigns across events, digital, social, ABM, and partner channels
• Strong understanding of complex B2B buying journeys and sales motions (SDR, Sales, Partners)
• Hands-on experience with marketing automation and CRM tools (such as Marketo, Salesforce, 6sense, or similar)
• Comfort working in matrixed environments with sales, product marketing, revenue operations, and leadership
• Strong analytical skills with the ability to interpret KPIs and turn data into action
• Clear, thoughtful communicator who can tell a compelling story to different stakeholders
• Strong project management skills with a sense of ownership and follow-through
• A collaborative, patient, creative, and detail-oriented working style
• Experience with post-event follow-up strategy is a plus, but not required

What We Offer

• Opportunities for personal growth and career advancement
• Paid volunteer hours and a day off for your birthday
• Comprehensive health insurance options starting on your first day
• 50% reimbursement for your health club membership
• 401(k) company match to help you plan for the future
• $110k-$135k based on experience

#LI-REMOTE