Field and Account-Based Marketing Manager, Western US

At Commerce, our mission is to empower businesses to innovate, grow, and thrive with our open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, we connect the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Simply said, we help businesses confidently solve complex commerce challenges so they can build smarter, adapt faster, and grow on their own terms. If you want to be part of a team of bold builders, sharp thinkers, and technical trailblazers, working together to shape the future of commerce, this is the place for you.

We are seeking a dynamic and results-driven Field Marketing Manager to join our fast-growing B2B SaaS company, focused on ecommerce solutions. This role bridges marketing and sales, driving demand generation and engagement through targeted field marketing initiatives, both in-person and digital, to accelerate pipeline and revenue growth.

What You’ll Do:

• Develop and Execute Marketing Strategy

  • Design and implement regional and field marketing plans aligned with business goals and ecommerce market trends.

  • Collaborate wtih regional marketing teams to tailor campaigns for target audiences in the ecommerce sector.

  • Drive awareness and demand generation campaigns to increase brand visibility and market share.

• Lead Generation & Pipeline Acceleration

  • Launch and optimize targeted campaigns to generate high-quality leads and accelerate sales pipeline for ecommerce clients.

  • Partner closely with sales to ensure marketing initiatives support revenue targets and sales objectives.

• Event Management

  • Plan, coordinate, and execute regional events, webinars, trade shows, and virtual experiences to engage prospects and customers.

  • Align event strategy with account-based marketing (ABM) programs for maximum impact.

  • Oversee all event logistics, including vendor management, budget, promotion, and post-event follow-up.

• ABM Strategy & Planning

• Develop and implement strategic ABM plans targeting high-value accounts, ensuring alignment with overall business and revenue goals.

• Identify and prioritize target accounts in close collaboration with sales, using data-driven analysis and market research to select accounts with the highest potential for revenue generation.

• Craft tailored messaging and personalized content strategies for each account to maximize engagement and conversion rates.

• Creative, out-of-the-box mindset on how to best drive engagement with high value accounts through virtual and in-person events.

• Cross-Functional Collaboration

• Work closely with sales, sales development representatives (SDRs), and customer success teams to ensure ABM campaigns are fully integrated and address the unique needs and pain points of each account.

• Facilitate regular communication between marketing and sales to share insights, campaign progress, and best practices for engaging target accounts

• Performance Analysis & Reporting

  • Track, measure, and report on the effectiveness of field marketing activities, using data to refine and optimize future programs.

  • Provide actionable insights to improve ROI and campaign success.

• Budget Management

  • Manage field marketing budgets, ensuring strategic allocation of resources to maximize impact and support business goals.

• Bachelor’s degree in Marketing, Business, or related field.

• 5+ years of experience in field marketing, preferably in B2B SaaS or ecommerce technology sectors.

• Proven track record in planning and executing successful regional marketing programs and events for B2B ecommerce clients.

• Strong understanding of the B2B SaaS and ecommerce landscape, including digital marketing, lead generation, and sales alignment.

• Proficiency with marketing automation tools (Marketo, 6Sense), CRM platforms (Salesforce), and analytics tools (Tableau).

• Excellent communication, presentation, and project management skills with the ability to adapt to shifting business needs.

• Ability to work independently and collaboratively in a fast-paced, high-growth, cross-functional environment demonstrating agility and a proactive, solutions-oriented mindset.

• Willingness to travel as needed to support field events and initiatives.

• Experience with account-based marketing programs.

• Data-driven mindset with strong analytical and reporting skills and enthusiasm for analyzing results and trends.

• Experience in tech/software or subscription-based business models.

• Curiosity for leveraging AI for personalization and segmentation. 

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At Commerce, we believe that celebrating the unique histories, perspectives and abilities of every employee makes a difference for our company, our customers and our community. We are an equal opportunity employer and the inclusive atmosphere we build together will make room for every person to contribute, grow and thrive.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions and to receive other benefits and privileges of employment. If you need an accommodation in order to interview at Commerce, please let us know during any of your interactions with our recruiting team.

Learn more about the Commerce team, culture and benefits at https://www.commerce.com/careers/

Commerce, along with many other employers, has become the subject of fraudulent job offers to hopeful prospective job seekers.
Be advised:
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Commerce will never:

• require payment of recruitment fees from candidates;

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