Generates new event business by prospecting organizers, associations, meeting planners, and convention bureaus. Researches events, develops leads through outbound outreach and trade shows, prepares presentations and proposals, manages customer relationships, maintains CRM activity and forecasts, and grows existing accounts. The role requires regular overnight and air travel, strong B2B sales skills, persistent prospecting, and comfort working toward commission-based revenue goals.
PLI (Plasticard Locktech International) is the largest closed loop gift, loyalty, and hospitality card manufacturer in North America. Our Events team provides custom cobranded hotel key cards and event branding for major conventions, conferences, and trade shows.
The Business Development Representative, Events is responsible for generating new event business. This includes prospecting event organizers, pairing them with their host hotels, and selling event branding programs, including private events. This position requires a self motivated seller who prospects daily and is comfortable with regular travel.
Responsibilities
- Prospect and win new event business with event organizers, associations, meeting planners, and convention and visitors bureaus
- Research upcoming conventions, conferences, and trade shows, then pair event holders with their host hotels to create new opportunities
- Make outbound calls, send emails, use LinkedIn, and send sample packs to prospects, and follow up on inbound inquiries
- Attend trade shows and industry events to generate leads and follow up on them promptly
- Build customer facing presentations, quotes and proposals for custom event key cards and related branded products
- Work with the Events planning department and customer service to support customers before, during, and after each event
- Grow and maintain an existing book of business while adding new accounts
- Keep CRM activity, pipeline, and forecasts accurate and current
- Meet or exceed activity, pipeline, and revenue goals
- Perform these and other duties as assinged by the supervisor or other appropriate management personnel.
Skills
- Hunter mentality with a strong drive to find and open new accounts
- Persistent and resilient when facing rejection
- Disciplined about daily prospecting and managing your own time
- Competitive and motivated by commission
- Strong communication skills in person, on the phone, and in writing
- Organized and detail oriented in a fast paced, deadline driven environment
- Coachable and able to work well in a team environment
Qualifications
- 2+ years of B2B sales experience with a proven record of winning new business
- Experience selling into events, meetings, hospitality, or promotional products preferred
- Associate degree or two years of related experience
- CRM proficiency (Salesforce, HubSpot, or similar) and strong Microsoft Office skills
- Experience researching prospects online and through LinkedIn
Travel
Travel is a required part of this role, including overnight and air travel to trade shows, industry events, and client meetings.
Compensation
Competitive compensation with incentives tied to new business.
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