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The Email Marketing Specialist will manage B2B email marketing programs, focusing on execution and optimization to drive pipeline growth and customer retention. Responsibilities include developing target strategies and reporting on campaign performance.
About Us:
ChowNow is one of the leading players in off-premise restaurant technology. As takeout becomes a vital revenue stream for independent restaurants, our platform helps owners focus on what they do best—serving great food—by offering solutions across the entire digital dining experience. From building branded websites and mobile apps, to powering online orders, managing menus, consolidating delivery, and running targeted marketing, we give restaurants the tools to grow on their own terms.
We support over 20,000 restaurants across North America, helping process $1B+ in gross food sales while saving our partners over $700M in third-party commission fees. Through our white-label ordering solutions, a growing demand network (including Google, Yelp, Apple, and Snap), and a diner-friendly marketplace, we empower independent restaurants to own their customer relationships and avoid inflated pricing and fees charged by 3rd party delivery apps like Uber and Doordash.
Founded in 2012, we’ve navigated rapid growth and transformation—from startup roots through the pandemic boom—and are now beginning an exciting new era under our CEO, Kanika Soni. As we evolve with new leadership and cutting-edge tools, we’re deepening our commitment to helping local restaurants thrive in the digital economy.
About the Position:
As the Email Marketing Specialist, you will own B2B email marketing execution across demand generation and lifecycle programs. This role will be responsible for building, launching, and optimizing email programs against strategy set by Lifecycle leadership that drive MQLs, SQLs, and Closed Won revenue, while also supporting post-activation engagement and retention initiatives.
This is a hands-on role for an executor who can translate lifecycle strategy into high-impact email programs across prospect nurture, sales enablement, and customer lifecycle communications.
Reports to the Senior Manager, Lifecycle Marketing; No direct reports.
This is a remote role based in the United States. Please note: ChowNow is not eligible to employ in every state and the recruiting team will confirm location and eligibility before moving past initial stages.
WHAT WE LOVE ABOUT YOU:
You put restaurants first. You deeply understand the importance of local restaurants and put them at the center of everything you do. You aim to help them not only survive but thrive.
You celebrate diversity. You recognize that diversity and inclusivity matter. You’re committed to progress, which means everyone gets the support and resources they need, no matter who they are. You have an ability to listen to other team members' ideas and can thrive in an environment that embraces individuality. Everyone’s voice counts.
You raise your hand. You consistently go above and beyond what is asked of you. You help your peers accomplish their tasks while also excelling at accomplishing your own. When you have a smart idea, you raise your hand and share it.
You keep reaching. You set clear ambitious goals. You don’t allow yourself to become complacent with where you’re at and what you’ve done, so you seek out new opportunities and challenges.
Responsibilities Include:
- Owning the execution and optimization of B2B email programs that drive pipeline and revenue, measured by MQL, SQL, and Closed Won attribution
- Building and optimizing prospect nurtures and sales enablement email programs aligned with Demand Gen and Sales priorities
- Executing post-activation lifecycle nurtures to support product adoption, engagement, and retention in partnership with Lifecycle and Product Marketing
- Translating lifecycle strategy and campaign priorities set by the Director of Lifecycle Marketing into scalable email and automation programs
- Managing campaign builds, QA, deployment, testing, and optimization across Marketo and Outreach
- Supporting B2B2C email needs as required, with working knowledge of Iterable and ActiveCampaign
- Developing segmentation, personalization, and suppression strategies using CRM and product data
- Monitoring performance and report on engagement, conversion, and revenue impact, surfacing insights and recommendations
In 30 days, you will:
- Progress through our Ramp Camp (ChowNow’s New Hire Onboarding Experience)
- Review existing nurtures, sales enablement emails, and deliverability health
- Take ownership of all B2B email programs, tooling, QA, and launch processes
In 60 days, you will:
- Fully ramp on lifecycle strategy and priorities set by Lifecycle leadership; executing with speed, quality, and consistency
- Execute and optimized prospect nurtures and sales enablement emails tied directly to MQL → SQL movement
In 90 days, you will:
- Drive measurable lift in email-sourced MQLs, SQLs, or pipeline velocity
- Operate as a high-output, trusted execution partner to Lifecycle and Sales
You Should Apply If You:
- Have 2-3+ years of B2B email or lifecycle marketing experience, ideally in SaaS or marketplace environments
- Have proven experience driving demand outcomes from email, including MQL, SQL, and revenue impact
- Possess hands-on expertise with Marketo and sales engagement tools (e.g., Outreach); familiarity with Iterable and ActiveCampaign a strong plus
- Demonstrate a basic understanding of nurture strategy, attribution, and funnel performance
- Are a detail-oriented executor with a test-and-learn mindset
- Are comfortable partnering cross-functionally with Demand Generation, Sales, Product Marketing, and Customer Success
About Our Benefits:
- Expected Base Salary: $56,000 - $72,000 (depending on candidate experience and location)
- Ongoing training and growth opportunities.
- A "Best Place to Work" winner multiple times where we focus on creating a great employee experience.
- Rock solid medical, dental, and vision plans.
- Mental Health Coverage - we offer several programs to support your mental health and wellness goals.
- Unlimited Paid Vacation. We expect you to work hard, but still enjoy your personal life
- 7 weeks of baby bonding time for all new parents (within the first year of birth or adoption), 8 Weeks of Paid Pregnancy Leave.
- 401(k) Matching
- Employer-contributing student loan assistance program or continuing education reimbursement program
- Employee Stock Incentive Plan.
- Pet insurance for your fur babies
- Consistent & fair leadership: we’ll share info, set clear goals, show you respect, and treat everyone fairly.
- Enough freedom to spread your wings while still holding you accountable.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties and skills required.
As one of ChowNow’s core values, “Celebrates Diversity”, we are committed to an inclusive and diverse work environment. ChowNow is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. We are committed to developing a barrier-free recruitment process and work environment, if you require any accommodation, please let us know at your earliest convenience and we’ll work with you to meet your accessibility needs.
Information Regarding Recruiting Scams: ChowNow does not engage in outreach to prospective candidates by text message about employment opportunities, interviews, or employment offers, and we do not make job offers after only one interview. ChowNow does not ask candidates to submit sensitive personal information (Passport details, banking information, etc.) as part of the interview process. ChowNow employment offers are made by a ChowNow Talent Acquisition team member with a @chownow.com email address only. ChowNow does not ask candidates to provide funds to the company for onboarding, equipment, or supplies. If you receive an employment inquiry or employment offer from a non @chownow.com email address, consider it spam.
Read here about your California privacy rights.
#Li-Remote
Top Skills
Activecampaign
CRM
Iterable
Marketo
Outreach
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