Email Marketing Specialist

POSITION SUMMARY:

The Email Marketing Specialist plays a key role in the planning, execution, and optimization of email marketing initiatives. This role is responsible for managing audience segmentation, building and deploying emails, supporting QA processes, and driving continuous improvements in email performance. The Specialist will work closely with cross-functional teams to ensure timely and accurate campaign execution that aligns with strategic marketing goals. The ideal candidate has a strong attention to detail, solid organizational skills, and a proactive, data-driven approach to problem-solving.

PRIMARY RESPONSIBILITIES:

• Plan, build, and execute email marketing campaigns, including newsletters, promotional emails, lifecycle automations, and triggered messages.

• Maintain and optimize audience segmentation, list hygiene, and campaign workflows within the email marketing platform.

• Collaborate with content, design, and marketing teams to develop email assets that align with brand voice and campaign objectives.

• Manage project timelines, document processes, and coordinate tasks across stakeholders to ensure smooth execution.

• Conduct thorough QA of email campaigns (e.g., formatting, links, personalization, deliverability) to ensure quality and accuracy.

• Ensure all emails are delivered on time and meet established performance standards and compliance requirements.

• Monitor campaign metrics, generate reports, and provide insights and recommendations to improve open rates, click-through rates, and conversions.

• Identify challenges and opportunities within email performance and propose actionable solutions to drive engagement and ROI.

QUALIFICATIONS:

• Minimum of 2 years of experience in email marketing or digital marketing with a focus on campaign management.

• Hands-on experience with email marketing and automation platforms (e.g., Mailchimp, Marketo, Eloqua, Salesforce Marketing Cloud, HubSpot).

• Strong understanding of email marketing best practices, including deliverability, segmentation, A/B testing, and performance analysis.

• Proven ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.

• Experience collaborating cross-functionally using project management tools (e.g., Wrike or Asana)
   

KNOWLEDGE, SKILLS, AND ABILITIES:

• Technical Aptitude: Proficient in using email marketing tools and basic understanding of HTML/CSS for email formatting.

• Time Management: Capable of managing overlapping campaigns and deadlines efficiently without compromising quality.

• Attention to Detail: Strong focus on QA and accuracy in campaign execution.

• Communication: Excellent verbal and written communication skills, including the ability to translate data insights into actionable marketing strategies.

• Analytical Thinking: Ability to interpret campaign performance metrics and use data to optimize future email strategy.

• Integrity & Professionalism: Strong work ethic, accountability, and a positive, solutions-oriented mindset.

• Excel Proficiency: Working knowledge of Microsoft Excel for data manipulation, list segmentation, and reporting.

• Collaboration: Effective team player who can work across departments to bring email campaigns to life.