Plan, write, and execute email marketing campaigns: conduct market research, manage opt-in customer database, create error-free copy, coordinate with designers, send campaigns via automation tools, and monitor/report performance.
This is a remote position.
- Conducting market research to better comprehend prevailing consumer behaviors
- Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs
- Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele
- Creating well-written copy that is free from mistakes
- Collaborating with graphic designers to improve the appearance layout of outputs
- Maintaining a database of customers who have opted to receive our correspondence
- Distributing emails through the use of automation software
- Monitoring and reporting on the utility of each campaign
Requirements
- Proven experience creating high-impact, unique marketing campaigns
- Prior database management experience, preferably in a similar role
- Familiarity with pertinent automation and performance evaluation software
- Excellent project management skills specific to marketing
- Outstanding copywriting and copyediting abilities
- Ability to harness collaboration to produce well-crafted content
- Drive, ingenuity, and gumption
- Willingness to work extended hours to ensure that projects are completed, as needed
Benefits
- Opportunity to be a part of a dynamic growth focused tech startup
- Great learning opportunities to develop new skills and understanding of cutting edge software tools and processes
- Opportunity to work closely with serial tech entrepreneurs from Silicon Valley
- Fun loving environment and caring team mates and inclusive culture of the company
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Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
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- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
