Email Developer and Marketing Operations Specialist

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy in across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.

As the Email Developer and Marketing Operations Specialist at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We deeply invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand. At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way.

We’re looking for a detail-oriented and technically skilled Email Developer & Marketing Operations Specialist to join our Lifecycle Marketing team.

In this hybrid role, you’ll be the bridge between creative design, technical execution, and campaign operations — ensuring every email journey is beautifully built, flawlessly executed, and strategically optimized.

You’ll translate designs into responsive, high-performing HTML emails, build and manage automated workflows in Iterable, and partner cross-functionally with marketers, designers, product, and engineering to deliver personalized lifecycle experiences that drive engagement, conversion, and retention.  You will collaborate with our product and engineering team to ensure seamless functionality through user acceptance testing (UAT). The ideal candidate will have a passion for clean code, a keen eye for design, comfort with campaign set up and a collaborative spirit.

• Email Development
• Convert Figma or design mockups into responsive HTML emails compatible across devices and major email clients.
• Develop modular, reusable templates and maintain a scalable design system for email.
• Ensure all emails meet accessibility, rendering, and deliverability best practices.
• QA and troubleshoot rendering issues using tools.
  
• Marketing Operations & ESP Management
• Help with campaign setup and deployment within Iterable, including triggered, recurring, and ad hoc sends.
• Build customer journeys, workflows, and audience segments using behavioral and lifecycle data.
• Configure dynamic content and personalization logic to enhance targeting and engagement.
• Partner with lifecycle marketers to implement A/B and multivariate tests.
• Maintain data hygiene, naming conventions, and documentation within Iterable to ensure operational excellence.

Cross-Functional Collaboration

• Work closely with design, marketing, and engineering teams to ensure campaigns are both visually aligned and technically sound.
• Collaborate on UAT and troubleshoot integrations between Iterable and internal systems.
• Stay up-to-date on email and martech trends, privacy regulations, and technical innovations.

• You will NOT worry about "runway", "cash left", or "how much time we have until the next round". We have the startup DNA but we're fully backed and funded, all the way to success.
• You will NOT be confined to your "job". You will get involved in product, marketing, business strategy, and almost everything we do.
• You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure-to-work-with people are allowed here!
• You will NOT get yourself burned out. We work hard but we believe in maintaining a sustainable work/life balance. Really.

Yes. We operate on PST and candidates in any time zone are welcome to apply. We ask employees to travel to our San Jose, CA office up to three times per year plus one company-wide offsite to collaborate in person and strengthen working relationships. Travel expenses are covered and reasonable accommodations are made for those under unique circumstances who cannot travel.

• 3–5 years of experience in email development, HTML/CSS coding, and working within ESPs preferably in a high-growth consumer focussed organization.
• Strong proficiency in HTML, CSS (including inline styles), MJML, and responsive email design.
• Experience working in Iterable (or similar ESPs such as Braze, Salesforce Marketing Cloud, Klaviyo, etc.).
• Familiarity with A/B testing, segmentation, and personalization.
• Understanding of email deliverability, accessibility, and data privacy best practices.
• Analytical mindset — comfortable interpreting campaign metrics to drive optimization.
• Excellent collaboration skills, with high attention to detail and ownership.

Bonus: 

• Experience with Mailgun/Github, GDPR
• Experience with scripting languages (e.g., AMPscript, Liquid), JSON, or data-driven personalization

• Remote work with regular in-person bonding experiences sponsored by the company
• Competitive compensation 
• Holistic perks program (including free therapy, employee wellness, and more)
• Excellent health, dental, and vision coverage
• 401k benefits with employer matching contribution
• The chance to build something that changes lives – and that people love
• Any piece of hardware or software that will make you happy and productive
• An awesome community of co-workers

The base salary range for this position is $70,000 - $105,000. In addition to the base salary, this position is eligible for a performance bonus and the extensive benefits listed here (subject to eligibility requirements): Teladoc Health Benefits 2025. Total compensation is based on several factors – including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable to all full-time positions.

At BetterHelp we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.