Email Campaign Manager

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions’ Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system.

At Regions, the Email Campaign Administrator works cross-functionally in support of the banks automated email portfolio and internal email marketing agenda by overseeing the development, deployment, and maintenance of email campaigns in Salesforce Marketing Cloud (SFMC).

Primary Responsibilities

• Assists with the implementation of new ad hoc and automated email campaign deployments
• Helps with project management and process development ensuring alignment with project progress
• Manages day-to-day campaign management tasks, including deploying live samples and scheduling emails for deployment in SFMC
• Ensures email automations are deploying as intended
• Manages audit schedule for emails by providing direction to Direct Marketing Channel Strategists
• Assists in reviewing email metric reports to identify emails to review deeper for improvement
• Builds email timelines in support of email build, QA and deployment
• Ensures documentation is complete for the email development team to build the email
• Addresses or escalates roadblocks and dependencies that may impact project timelines or deliverables
• Maintains status reports and changes logs
• May aid in training junior team members

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

• Bachelor's degree in Marketing, Business, or Communications
• Six (6) years of experience in Marketing
• Salesforce Marketing Cloud technology experience (working knowledge)
• HTML knowledge
• Understanding of Project Management best practices

Preferences

• Experience in financial services marketing
• Salesforce Marketing Cloud Specialist Certification

Skills and Competencies

• Ability to work under pressure and meet deadlines
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
• Strong attention to detail
• Strong editing, proof reading, and QA skills
• Strong verbal, written communication, and organizational skills

Position Type

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:

Minimum:

Median:

Incentive Pay Plans:

Benefits Information

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

• Paid Vacation/Sick Time

• 401K with Company Match

• Medical, Dental and Vision Benefits

• Disability Benefits

• Health Savings Account

• Flexible Spending Account

• Life Insurance

• Parental Leave

• Employee Assistance Program

• Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.

https://www.regions.com/about-regions/welcome-portal/benefits

Equal Opportunity Employer/including Disabled/Veterans

Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.