eCommerce Advertising Specialist

Job Posting:

Since 1953, Ferguson has been a source of quality supplies for a variety of industries. Together We Build Better infrastructure, better homes and better businesses. We exist to make our customers’ complex projects simple, successful, and sustainable. We proactively solve problems, adapt and grow to continuously serve our customers, communities and each other. Ferguson, a Fortune 500 company, is proud to provide best-in-class products, service and capabilities across the following industries: Commercial/Mechanical, Facilities Supply, Fire and Fabrication, HVAC, Industrial, Residential Trade, Residential Building and Remodel, Waterworks and Residential Digital Commerce. Ferguson has approximately 36,000 associates across 1,700 locations. Ferguson is a community of proud associates who operate with the shared purpose of building something meaningful. You will build a career that you are proud of, at a company you can believe in.

The eCommerce Advertising Specialist is responsible for supporting the overall digital commerce advertising strategy on the Master Distribution and Marketplace teams at Ferguson. The primary objective for this position is to scale performance of our brands through optimizing CPC marketing campaigns, maintaining healthy profitability, and providing detailed reporting on a regular basis. While this role will primarily focus efforts on Amazon, the eCommerce Advertising Specialist will also assist with strategies on various eCommerce sites.

Location: We are targeting candidates in Chico, CA, Atlanta, GA or Newport News, VA, but open to Remote for the right individual.

• Support multi-channel advertising strategy focusing on growing product awareness and sales
• Daily monitoring and analysis of all advertising campaigns on Amazon and other eCommerce sites
• Manage established campaigns while offering improvement suggestions and outline new strategies
• Understand and manage automation tools to adjust bids daily, weekly, etc. as well as adding and removing products from campaigns based on performance and/or profitability
• Maintain, analyze and report on a monthly KPI spend/sales report by category and brand along with profitability
• Formulate detailed ad performance reports and frequently update leadership on performance
• Build and maintain rapport with multiple internal and external partners by attending regularly scheduled meetings and providing performance reports
• Conduct keyword research, analysis and keyword expansion including negative keywords to improve spend efficiency
• Collaborate with Merchandising departments on strategies such as new product launches, promoting new digital assets etc.
• Conduct A/B testing on different ad strategies such as product/category targeting versus audience targeting
• Perform market research, including competitive practices on various websites
• Keep up to date with the latest marketing tools available through all relevant eCommerce platforms

• Minimum 3 years' experience in digital campaign marketing with preference given to Amazon advertising
• Strong proficiency in various digital marketing metrics and ROI analysis
• Must have knowledge of a variety of computer software applications in word processing, spreadsheets, and database
• Ability to learn, or has experience using retail media multi-channel marketing platforms
• Strong Excel skills
• Ability to learn and use database software (SQL preferred)
• Ability to learn and use BI software
• Work requires continual attention to detail in composing, typing and proofing materials, establishing priorities and meeting deadlines
• Must be able to work in a fast-paced environment with demonstrated ability to juggle multiple competing tasks and demands
• High school diploma or GED required; Bachelor’s degree in Business Administration, Marketing, or a related degree is preferred

At Ferguson, we care for each other. We value our well-being just as much as our hard work. We are committed to a holistic approach towards benefits plans and programs that support the mental, physical and financial well-being of our associates. Our competitive offering not only includes benefits like health, dental, vision, paid time off, life insurance and a 401(k) with a company match, but our associates also enjoy additional meaningful and inclusive enhancements that are adaptable to their diverse situations and needs, including mental health coverage, gender affirming and family building benefits, paid parental leave, associate discounts, community involvement opportunities and more!

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Pay Range:

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Actual pay rate may vary depending upon location. The estimated pay range for this position is below. The specific rate will depend on a candidate’s qualifications and prior experience.

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Estimated Ranges displayed are Monthly for Salaried roles OR Hourly for all other roles.

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This role is Bonus or Incentive Plan eligible.

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Ferguson complies with all wage regulations. The starting wage may be higher in certain locations based on local or state wage requirements.

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The Company is an equal opportunity employer as well as a government contractor that shall abide by the requirements of 41 CFR 60-300.5(a), which prohibits discrimination against qualified protected Veterans and the requirements of 41 CFR 60-741.5(A), which prohibits discrimination against qualified individuals on the basis of disability.

Ferguson Enterprises, LLC. is an equal employment employer F/M/Disability/Vet/Sexual Orientation/Gender Identity.

Equal Employment Opportunity and Reasonable Accommodation Information