The eCommerce Ads & Performance Analyst manages and optimizes paid advertising campaigns across platforms, analyzes performance metrics, and provides data-driven recommendations for improvements.
This is a remote position.
eCommerce Ads & Performance Analyst
Full-time
Remote - Philippines
Job Summary:
We are seeking an experienced E-commerce Ads & Performance Analyst to manage, optimize, and report on paid advertising performance across multiple online marketplaces and ad platforms. This role requires strong analytical skills, deep familiarity with major e-commerce ad ecosystems, and advanced Microsoft Excel expertise to transform raw advertising and sales data into actionable performance reports.
The ideal candidate is highly detail-oriented, data-driven, and comfortable working with large datasets extracted from multiple ad and seller platforms.
Key Responsibilities:
Ad Campaigns Optimization and Advertising Performance Analysis
- Analyze daily performance of paid advertising campaigns across:
- Amazon Ads
- Google Ads
- TikTok Ads
- eBay Ads
- Monitor key performance metrics such as ACoS, TACoS, CPC, CTR, Conversion Rate, and Profit Margin.
- Proactively identify trends, inefficiencies, and growth opportunities.
- Investigate slow-moving products and suggest ways to improve sales.
- Provide data-backed recommendations for campaign optimization and budget allocation.
- Support ongoing campaign performance improvements through structured analysis.
Data Management, Data Analysis, and Reporting
- Use advanced Microsoft Excel features to analyze large datasets, including: Pivot tables/charts.
- Advanced formulas (LOOKUPs, INDEX-MATCH, SUMIFS, etc.).
- Extract raw sales and advertising reports from: Ad platforms, Seller centers/merchant dashboards.
- Clean, organize, and consolidate data from multiple sources.
- Build and maintain performance reports (daily, weekly, monthly).
- Create dashboards and summary reports for management review.
- Ensure data accuracy and consistency across platforms.
- Improve existing reporting templates and develop new ones as needed.
Required Qualifications:
- Proven experience as an Ads Analyst, E-commerce Analyst, or similar role.
- Hands-on experience managing or analyzing ads on:
- Amazon Ads
- Google Ads
- TikTok Ads
- eBay Ads
- (Preferred experiences: Walmart Ads and Best Buy Ads)
- Strong understanding of e-commerce KPIs and paid advertising metrics.
- Advanced Microsoft Excel skills.
- Experience working with raw data exports from ad platforms and seller centers.
- Strong attention to detail and data accuracy.
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