The E-Commerce Director will manage the strategy and P&L for the DTC channel, optimizing the digital customer experience and leading cross-functional teams to drive revenue growth.
Role Overview
Our client is seeking a results-driven Director, E-Commerce to own the strategy, P&L performance,
and operational execution of our rapidly growing direct-to-consumer (DTC) channel. This leader
will define the end-to-end digital customer experience—from site UX and merchandising to
technology stack and conversion rate optimization (CRO). You will align Creative, Product,
Marketing, Finance, and Operations around a clear e-commerce roadmap, drive meaningful
revenue growth, and ensure the digital platform supports the company’s long-term strategic
goals.
The ideal candidate pairs strong commercial and technical acumen with a deep commitment to
delivering a high-performing, customer-centric digital storefront.
Key Responsibilities
E-Commerce Strategy & Financial Ownership
Our client is seeking a results-driven Director, E-Commerce to own the strategy, P&L performance,
and operational execution of our rapidly growing direct-to-consumer (DTC) channel. This leader
will define the end-to-end digital customer experience—from site UX and merchandising to
technology stack and conversion rate optimization (CRO). You will align Creative, Product,
Marketing, Finance, and Operations around a clear e-commerce roadmap, drive meaningful
revenue growth, and ensure the digital platform supports the company’s long-term strategic
goals.
The ideal candidate pairs strong commercial and technical acumen with a deep commitment to
delivering a high-performing, customer-centric digital storefront.
Key Responsibilities
E-Commerce Strategy & Financial Ownership
- Own the E-Commerce P&L, including budgeting, forecasting, and driving accountability for all revenue, margin, and operating expenses related to the DTC channel.
- Define the long-term digital strategy and roadmap for the e-commerce channel, ensuring alignment with overall company goals and market opportunities.
- Direct the overall site taxonomy, navigation, and user experience to maximize product discoverability and streamline the path-to-purchase.
- Establish and enforce best practices for product lifecycle management online, ensuring data integrity and effective SKU enrichment and categorization.
- Actively lead site UX development by partnering with design, reviewing key customer flows, and participating in testing to ensure a frictionless shopping experience.
- Own the strategy for Conversion Rate Optimization (CRO), setting goals, directing resource allocation, and overseeing the testing roadmap across all site funnels.
- Drive advanced personalization and recommendation engines (e.g., Dynamic Yield, Nosto, Bloomreach) to deliver individualized customer experiences at scale.
- Utilize advanced analytics (GA4, Looker Studio) to identify systemic friction points and define major, high-impact site improvements.
- Direct the planning and flawless execution of all high-priority site initiatives, including seasonal launches, sitewide promotions, and major new product rollouts.
- Partner with Creative and Content teams to ensure merchandising assets reflect brand standards and support the user journey.
- Conduct regular QA/UAT to verify accuracy of content, product data, SEO tags, and technical functionality across desktop and mobile.
- Drive continuous improvements across merchandising, CRO, and site operations, ensuring the team follows consistent processes that support ongoing growth and performance.
- 8+ years of progressive experience in E-Commerce leadership, with at least 3 years in a Director or Senior Manager capacity, preferably managing a high-growth DTC brand.
- Proven track record of P&L management and successfully scaling a multi-million dollar e-commerce business.
- Exceptional leadership skills with experience building, coaching, and managing a team of direct reports.
- Mastery of digital shopping behavior, advanced funnel optimization techniques, and interpreting complex analytics to inform strategic investment decisions.
- Estimated salary range: $120,000 – $150,000, commensurate with experience and scope of responsibilities.
Top Skills
Bloomreach
Dynamic Yield
Ga4
Looker Studio
Nosto
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