Programmatic Platform Strategist

About the Role

We're looking for a programmatic platform expert who can take a DSP's full capability set, package it in a way that resonates with our market, and operationalize it across our business. This isn't a campaign manager or programmatic director. It's someone who understands how to evaluate, stand up, and scale a new programmatic platform, knows how to build the go-to-market motion around it, and has the technical depth to set standards internally and push back externally when needed.

Revive has built its business primarily on Amazon DSP. We're now expanding into additional third-party DSPs to fill gaps Amazon can't cover and give our clients more flexibility. You'll own that expansion, not as a one-time project, but as an ongoing capability: every time we need to stand up a new platform, you're the person who knows how.

• Evaluate and prioritize which third-party DSPs Revive should integrate next, and build the business case for each
• Build the decision framework for when and how to use a given platform across open auction, private marketplace, PG deals, and restricted categories
• Define how platform products are packaged and pitched, including bidding structure guidance (CPM vs. CPV, non-skippable, etc.)
• Own the category and platform routing logic: if this vertical, then this platform, this deal type, this setup - clear and repeatable
• Establish ad tag implementation standards and reporting infrastructure for each new platform
• Create the playbooks, training, and pitch materials that get the sales and account teams confident and consistent
• Partner with client-facing teams on strategic opportunities, RFPs, and package refinement
• Stay current on platform updates and translate them into practical internal guidance, especially around restricted categories and new inventory types
  

Success Looks Like

• Team knows exactly when to recommend a given platform vs. Amazon, and why
• First new third-party DSP is integrated with a working ad tag and measurement approach
• Restricted category playbook delivered and in use
• Clear, differentiated platform service packages launched
• Ad tag standards and reporting templates in place
• Sales closing platform opportunities with confidence, especially in categories that don't fit Amazon

What You Bring

• 5+ years of hands-on experience across multiple programmatic DSPs (e.g. DV360, The Trade Desk, Amazon DSP, Xandr, StackAdapt, Nexxen) - DSP-agnostic expertise is the priority, not depth in any single platform
• Direct experience standing up or onboarding a new DSP from scratch, including ad tag implementation and measurement setup
• Deep knowledge of bidding structures and how to apply them correctly by platform and campaign type
• Experience building go-to-market strategy and service packaging, not just execution
• Proven ability to push back on clients and internal teams with a point of view grounded in platform knowledge
• Track record of leading experimentation, knowing when to pivot, when to hold, and how to make the call
• Experience with ad tag implementation and cross-platform reporting
• Strong communicator who can translate technical depth for sales, clients, and leadership
• Google Marketing Platform certifications a plus (DV360, Campaign Manager 360), but not required

• Fully remote - always!
• Comprehensive healthcare including medical, vision & dental benefits covered at 100% for employees and 50% for dependents
• Health and Dependent Daycare FSA options
• Free One Medical and Virtual Health Memberships
• Generous monthly remote working stipends
• Flexible PTO, take what you need, when you need
• Supportive Parental Leave Policy
• 401(k) options
• Company paid and supplemental life insurance
• Voluntary short-term and long-term disability
• Monthly free day to use as you’d like
• Coffee or Tea Subscription

Revive Media provides the wage it reasonably and in good faith expects to pay for all remote roles and as otherwise required by applicable law. The expected annual base pay for this role is $155,000-$170,000. Actual compensation may vary within the listed range based on a wide array of factors, including, but not limited to, skill set, experience, and specific geographic location. The range listed is just one component of our total compensation package for employees and does not include equity and variable pay.

Revive Media is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We assess all qualified candidates on the basis of skill, experience and talent.