Director of Sales, Walmart

The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.
To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#LongLiveDogs

The Director of Sales will lead our Walmart business and build the commercial partnership that will establish The Farmer's Dog as the premium fresh food choice for Walmart shoppers nationwide. Reporting to the SVP of Retail, you'll own the full Walmart P&L, including Walmart.com, manage the merchant relationship, drive assortment availability and velocity, and build the team and infrastructure to support a rapidly scaling business.

One Team: We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically.

We are skeptical about everything and precious about nothing:  Ideas can and should come from anywhere, and we aren’t tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there’s a better or more impactful way to solve problems.

We consider the customer journey in all of our decisions:  We know that no interaction exists in a silo and therefore understand how important every single one is.  We ensure our strategy sets prospective and new customers up for success and drives long-term retention.  We answer questions and address problems early and proactively.  We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.

We Execute For Impact: We don’t subscribe to “best practices” or “industry KPIs”. We’re uninterested in how we compare to “benchmarks”; instead we orient ourselves around being the best we can possibly be. Similarly, we don’t subscribe to rigid or classical expectations of roles – i.e. acquisition is hyper-focused on improving customer retention and experience.

We Are Focused and Work Without Assumption: We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, “what’s the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?”. We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don’t expect to be perfect the first time.

• Merchant & Key Account Management: Own and grow TFD's strategic partnership, serving as the primary merchant relationship owner. Build and execute the joint business plan, lead Top-to-Top meetings, and develop senior relationships across Merchandising, Walmart Connect, Site Merchandising, and Supply Chain.
• Joint Business Plan (JBP) Ownership: Lead the annual JBP end-to-end — growth targets,, promotional calendar, KPI framework, and quarterly business reviews — and ensure TFD delivers against every commitment.
• Walmart P&L Ownership: Own the Walmart P&L— revenue, margin, trade, and contribution. Drive assortment availability, velocity, and household penetration across the Walmart footprint.
• Partnership with Director of Shopper Marketing: Co-own the 360° commercial program at Walmart in partnership with the Director of Shopper Marketing — translating the JBP into integrated programming across Walmart Connect media, the digital shelf, seasonal and event activation — with shared accountability for sell-through, household penetration, and ROI on trade and marketing investment.
• Partnership with Director of Customer Supply Chain: Partner with the Director of Customer Supply Chain to ensure flawless operational and supply chain performance — aligned demand forecasting and replenishment, OTIF compliance, fees-and-fines mitigation, DC routing adherence, and inventory health across the assortment.
• Sales Planning & Forecasting: Lead the annual Walmart sales planning process, including volume forecasts, trade spend plans, and promotional calendars. Partner closely with Finance, Supply Chain, and Operations to ensure the business is set up to deliver against plan.

• 8+ years of retail sales experience with at least 3 years in a Director-level or senior account management role managing Walmart or other top national accounts, preferably in pet, food, or other CPG categories.
• Proficiency across Walmart's core platforms
• Proven ability to negotiate complex trading agreements and drive meaningful distribution and velocity gains at scale.
• Track record of managing broker and agency partners to clear performance standards.
• Strong commercial acumen; you understand trade math, can build and pressure-test a P&L, and use data to drive decisions.
• Experience building and leading high-performing sales teams in a scaling environment; you know how to hire great people and develop them.
• Equally skilled at long-term strategic planning and short-term tactical execution; you can zoom in and out and hold both without losing the thread.
• A builder at heart; you're energized by standing something up from scratch and thrive in ambiguous, fast-moving environments.
• You love dogs.

At TFD, we believe Belonging is a shared commitment to creating a workplace where every person feels respected, valued, and empowered to be themselves. When people feel a true sense of belonging, they do their best work, take smart risks, and bring forward diverse perspectives — leading to stronger decisions and deeper relationships.
We anchor this belief in a simple phrase: “Everyone’s welcome at the dog park.” No matter your background, identity, or role, there’s space for you here. There’s no one way to show up at the dog park— just shared space, mutual respect, and the freedom to be yourself. Being included is just the beginning, it’s about contributing your voice, growing through challenges, and building trust through shared goals. This philosophy guides how we lead, how we hire, how we communicate, and how we grow.
                    
We continuously evaluate to ensure we are creating a consistent experience that cultivates belonging for all employees, from hiring and performance reviews to talent development. We also believe Belonging happens in everyday moments of connection; lunch with a new teammate, a shared laugh, or a quick story about your weekend. Our structure includes biannual employee surveys, manager training, TFD camps, and support from Humans to ensure we’re listening and learning from our Team.

Together, these efforts reflect what Belonging means at TFD: a culture where everyone can thrive.

• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company supported mental health benefits
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO 
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights.

TFD complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities.  If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].

We’re happy to answer any questions you may have about the position or our hiring process - please reach out at [email protected].