Director of Sales, East

What You’ll Do

Own & Grow Key Retail Accounts
• Build and nurture strong relationships with buyers, brokers, and distributor partners. Experience with UNFI and KeHE is a strong plus.
• Use data to identify opportunities and build the brand by executing effective Merchandising, Assortment, Pricing and Shelving plans
• Partner closely with Marketing to develop retailer-specific programs that boost visibility and consumer demand
• Bring a brand-builder mentality, a mix of hunting and farming
 
Build & Execute Annual Business Plans
• Develop annual plans in partnership with cross-functional team members
• Track performance against goals and proactively suggest course corrections to keep the business on track
• Leverage analytical resources (including distributor reporting) to optimize distribution, monitor OOS conditions, and identify opportunities or areas that need course correction


Monitor and Manage Trade Spending
• Build efficient, effective promotional plans and conduct post-promo analysis to ensure trade spend is driving meaningful results
• Balance growth with profitability by minimizing waste and optimizing ROI
 
People Management:
• Build, lead and mentor a direct report who handles regional accounts based in Central and East geographies
• Provide clear direction, mentorship, and support
 
Manage Broker Partner Sales Execution:
• Collaborate with our broker partners to optimize the business. Set clear KPIs and utilize scorecards to hold broker partners accountable
• Conduct regular reviews, identify gaps, and implement follow-up actions that drive consistent execution in the field
 
Deliver Accurate Forecasts
• Provide timely, data-driven forecasts that inform production, inventory, and financial planning
• Use insights from sales planning / trade promotion management tools, SPINS, and retailer feedback to continuously improve forecast accuracy
• Share actionable insights with senior leadership to support strategic decisions
• Lead with positivity, fostering an optimistic and motivating environment to inspire team performance and client relationships


Represent SkinnyDipped in the Field
• Attend customer meetings, trade shows, and broker presentations
• Travel up to 50%+ as needed to support customer and business needs


What You Bring to the Table
• BA/BS required
• 5-8 years of CPG sales experience, with 2-5 years as a Director or Sr Manager of sales, trade marketing, or broker management
• Experience across both large CPG and challenger brands
• Experience with food and snack brands
• People management experience preferred


Skills & Strengths
• Experience in volume planning, forecasting, and trade spend management
• Strong planning and analytical skills with proficiency in SPINS/consumption data, forecasting tools, and financial analysis
• Excellent communication skills, with the ability to influence cross-functionally and build trust with internal and external partners
• Highly organized, proactive, and able to thrive in a fast-moving, entrepreneurial environment
• A positive, collaborative leadership style that inspires performance and strong relationships

What You Bring to the Table

Experience/Education
• BA/BS required
• 5-8 years of CPG sales experience, with 2-5 years as a Director or Sr Manager of sales, trade marketing, or broker management
• Experience across both large CPG and challenger brands
• Experience with food and snack brands
• People management experience preferred


Skills & Strengths
• Experience in volume planning, forecasting, and trade spend management
• Strong planning and analytical skills with proficiency in SPINS/consumption data, forecasting tools, and financial analysis
• Excellent communication skills, with the ability to influence cross-functionally and build trust with internal and external partners
• Highly organized, proactive, and able to thrive in a fast-moving, entrepreneurial environment
• A positive, collaborative leadership style that inspires performance and strong relationships

Why You'll Love Working Here

• Competitive salary
• Annual performance bonus
• Equity opportunity
• Excellent medical/dental/vision benefits
• 401(k)
• 3 weeks paid vacation + 14 paid holidays
• Paid parental leave
• Paid time off to volunteer
• Wellness & technology stipends
• Fun, entrepreneurial culture with room to grow and make an impact