Director, Product

What You'll Do

• Maintain direct accountability for Appraisal CE Membership and select professions. Drive revenue, retention, and market share growth while guiding your team’s performance across the broader portfolio. The goal is double-digit, product-led revenue growth.
• Manage and coach a team of three by setting clear goals, provide regular feedback, and build team capability.
• Model the behaviors and standards you expect, while creating an environment where people grow and do their best work.
• Operate deep in the data and the market: Live in dashboards. Track revenue, enrollments, renewals, utilization, and margins. Study customer behavior, regulatory changes, and competitive moves. Know what’s working and where friction lives.
• Be a decisive, hands-on product leader: Translate strategy into clear product direction. Make prioritization calls. Drive alignment across product, curriculum, compliance, marketing, sales, and technology. Move the portfolio forward with urgency and clarity.
• Don't wait for perfect information or a fully funded roadmap. Find creative, resourceful paths from customer pain point to breakthrough product solution.
• Run lean experiments, validate fast, and scale what works. Speed and ingenuity are competitive advantages, use them.
• Work closely with product technology partners to define and deliver new digital features that improve learning experiences and drive measurable learning outcomes. Translate learner and market needs into a clear digital product roadmap, and hold partners accountable for quality, speed, and impact.
• Partner closely with curriculum and compliance teams to ensure offerings meet professional standards, licensure requirements, and accreditation guidelines, without losing speed or relevance.
• Identify opportunities for new products, bundles, pricing models, subscriptions, and lifecycle extensions.
• Work with Marketing and Sales to position offerings clearly and competitively.
• Go deep on customer pain points, not just what they say, but what they struggle with and what would genuinely change their professional lives.
• Engage directly with professionals, firms, associations, and enterprise accounts. Let customer insight drive every significant product decision.
• From concept to launch to optimization to retirement, own the product lifecycle with your team. Build business cases, guide development prioritization, support launches, and make tough calls when products underperform.
• Identify and prioritize AI-powered applications that create meaningful value for learners and the business. Approach AI not as a feature, but as a strategic capability that differentiates our products in the market.
• Identify opportunities to deepen our relationship with professionals by building solutions that support their day-to-day workflows, career development, and long-term success.
• Drive customer lifetime value by making McKissock an indispensable partner throughout a professional’s career, not just at renewal time.
• Refuse to accept broken processes, unnecessary workarounds, or systems held together with duct tape. Continuously look for end-to-end inefficiencies across the product and business—and fix them. Build scalable, clean operating models that make the team faster and the product better.

What You'll Need to Succeed

• 7+ years in product management with a strong emphasis on B2C, direct-to-consumer, or e-commerce environments 
• Background in subscription, membership, or digital learning products; experience in professional education or credentialing markets is a plus, but not required 
• Demonstrated track record of driving double-digit, product-led revenue growth—not just managing a portfolio, but moving the number 
• Proven ability to ship- a history of taking products from concept to market, not just strategy decks to stakeholder reviews 
• Experience with LMS platforms, digital education products, or subscription models 
• Familiarity with AI tools, platforms, or product development frameworks and a genuine curiosity about their application in education and professional workflows 
• Experience working with product technology partners or engineering teams to define and ship digital features 
• Ability to navigate ambiguity and thrive in a fast-paced, performance-oriented environment