Coveo Logo

Coveo

Director, Product Marketing

Posted Yesterday
Be an Early Applicant
Remote
Hiring Remotely in Canada
Expert/Leader
Remote
Hiring Remotely in Canada
Expert/Leader
As Director of Product Marketing, you'll lead the narrative on Coveo's solutions, shape market strategies, and drive demand generation with a high-performing team, focusing on enterprise SaaS applications.
The summary above was generated by AI
Shape the narrative. Power the pipeline. Lead the future of solution marketing.

Are you ready to define how enterprise buyers understand and experience Coveo’s solutions? As our Director of Product Marketing, Solutions, you will craft compelling solution narratives that unify our product portfolio and elevate our market position.

You’ll sit at the intersection of product, revenue, and executive strategy, leading a high-performing team and shaping how we go to market across commerce, website, and service. This is a strategic leadership role with real business impact.

As our Director of Product Marketing you will:

  • Define and own solution-level positioning, translating product capabilities into outcome-driven narratives aligned to ideal customer profiles, industries, and priority use cases
  • Drive messaging and content strategy that directly impacts demand generation, including campaign themes, solution pages, thought leadership, and executive-level content
  • Lead competitive intelligence and analyst engagement, ensuring strong positioning in market evaluations and differentiated win strategies
  • Equip revenue teams with scalable solution-selling tools, including pitch decks, storytelling frameworks, and training for complex enterprise deals
  • Contribute to executive communications and represent Coveo at industry events, analyst briefings, and strategic engagements
  • Lead and develop a team of product marketers, fostering a culture grounded in strategic thinking, customer empathy, and execution excellence

Here is what will qualify you for the role:

  • 10+ years of experience in business-to-business marketing, including significant experience in product marketing within enterprise software-as-a-service (SaaS)
  • Proven success defining and launching multi-product or solution-level go-to-market strategies
  • Experience building, leading, and developing high-performing product marketing teams
  • Strong executive communication skills with the ability to influence senior stakeholders and translate complex technologies (artificial intelligence (AI), platforms, integrations) into clear business value

What would make you stand out:

  • Experience in artificial intelligence-driven enterprise platforms, digital experience, commerce, or customer service technologies
  • Strong background in solution marketing rather than single-product marketing
  • Experience building and scaling competitive intelligence programs
  • Experience in high-growth or category-creation environments

Do you think you can bring this role to life? Or add your own color?
You don’t need to check every single box; passion goes a long way and we appreciate that skillsets are transferable.

Send us your application, we want to hear from you!

Join the Coveolife! 

We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.

Coveo is committed to providing accessible employment practices. If you require accommodation due to a disability at any point during the recruitment process, please contact [email protected] to discuss your needs.

This job description was written by humans, assisted by AI. We may leverage technology in our hiring process to help us see the person behind the resume.

 

Top Skills

Artificial Intelligence
SaaS

Similar Jobs

12 Days Ago
Remote
Canada
264K-357K Annually
Senior level
264K-357K Annually
Senior level
Artificial Intelligence • Cloud • Consumer Web • Productivity • Software • App development • Data Privacy
The Senior Director of Product Marketing at Dropbox will shape go-to-market strategies for AI-powered products, leading a team to drive market success and customer adoption while collaborating with various stakeholders.
Top Skills: Ai-Powered ProductsB2B Saas
Yesterday
In-Office or Remote
7 Locations
185K-210K Annually
Senior level
185K-210K Annually
Senior level
Software
The Director of High Tech Industry Marketing leads Propel's market strategy for technology, partnering with various teams to influence product development and drive marketing campaigns, while crafting a strong industry narrative.
Top Skills: CadErpMesProduct Lifecycle ManagementQuality Management SystemsSalesforce
19 Days Ago
Remote
3 Locations
Senior level
Senior level
Cloud • Payments • Software
Lead product marketing for a multi-product B2B/SaaS portfolio: positioning, GTM strategy, launches, sales enablement, messaging, and cross-functional alignment with Product, Sales, Demand Gen, and Client Success. Own written assets, gather market and competitive insights, and bring cohesion to products shaped by acquisitions while acting as an internal and external product advocate.

What you need to know about the Charlotte Tech Scene

Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.

Key Facts About Charlotte Tech

  • Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
  • Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
  • Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
  • Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
  • Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account