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Cloudinary

Senior Director, Product Marketing (Video Platform)

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Remote
Hiring Remotely in United States
Remote
Hiring Remotely in United States

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As a Campus Intern, you will enhance the technology experience at your university, work with the CDW Sales team, and receive training in a customer-facing role.

Cloudinary is looking for a Sr Director of Product Marketing to join our team to drive the success of our API-first Video product line. You will own and lead product marketing efforts for our analyst-recognized video offerings and are expected to bring innovative ideas and creative strategies to accelerate Cloudinary’s growth in the video space. You, as the expert, will collaborate with cross-functional teams to generate market awareness and revenue for our Video Platform and Video APIs. Come join us here at Cloudinary.

Responsibilities:

  • Lead product marketing for the Cloudinary Video product line
  • Position Cloudinary as a clearly differentiated Video vendor to customers, prospects, analysts
  • Bring deep industry insights and subject expertise in the Video space to the product and marketing teams
  • Craft compelling product messaging and stories for key use cases, industries, personas, and market segments 
  • Work with the corporate marketing, demand gen, CSM, and growth teams to drive awareness, campaigns, opportunities, and upsell/cross-sell for Video with prospects and current customers
  • Create value-based content and sales enablement in the form of presentations, web content, blogs, datasheets, brochures, customer case studies, demos, videos, and training materials
  • Launch new innovations to market with impactful storytelling and coordinate launch activities across teams
  • Advise product roadmap in close partnership with product management and product strategy teams
  • Represent Cloudinary at thought leadership, demand generation, and company events as a Video SME
  • Advise self-serve teams on strategies for positioning, messaging, and packaging/pricing to optimize Video PLG motion 
  • Analyze the market and key competitors to articulate differentiators
  • Work with the PR and AR teams to brief media and analysts
  • Drive win/loss analysis for Video to understand why we win or lose.

About You:

  • 12+ years of product marketing experience (can include product management experience) 
  • 5+ years experience in the video space preferred 
  • Must have experience with SaaS
  • Excellent writing and presentation skills
  • Experience with multiple business buyer personas, including technical buyers
  • Proven creativity and messaging skills
  • Highly analytical, data-driven approach
  • Comfortable with both high-level strategy and hands-on work.

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