OneMain is building and scaling industry-leading digital experiences to support responsible access to credit. We are seeking a Director of Product Design to lead the end-to-end BrightWay credit card experience, shaping how customers discover, apply for, activate, manage, and grow with our card across web and mobile platforms.
This role will report to the Head of Product Design and is a highly visible leadership role responsible for defining and executing the design strategy for BrightWay Cards across the full cardholder lifecycle — from acquisition and onboarding through activation, servicing, engagement, and long-term loyalty.
You will lead and develop a team of product designers while partnering closely with Product, Engineering, Marketing, Risk, Compliance, Analytics, and Customer Operations to deliver experiences that balance customer advocacy with responsible growth and portfolio performance.
Your work will directly impact application conversion, activation rates, digital engagement, self-service adoption, and long-term customer financial health.
About OneMain Financial
At OneMain Financial, our mission is to improve the financial well-being of hardworking Americans. As a leader in responsible credit access for non-prime customers, we are committed to being a trusted partner that empowers individuals to achieve a brighter financial future.
About the Role
BrightWay is a critical growth product for OneMain. The Director of Product Design will lead the end-to-end cardholder experience, driving measurable impact across acquisition, activation, engagement, and long-term customer value.
This leader will define and execute the experience strategy in close partnership with Product, Engineering, Risk, and Marketing — balancing customer advocacy with responsible growth. They will continue to elevate a high-performing design team, uphold excellence in craft and systems thinking, and deliver scalable, cohesive experiences that serve millions of customers.
This leader will also champion the thoughtful use of emerging technologies — including AI-driven tools and modern prototyping workflows — to accelerate innovation, improve team effectiveness, and enhance customer experience.
What You’ll Do:
Lead the BrightWay Cardholder Experience Strategy
- Continue to elevate and execute a cohesive experience vision across the full credit card lifecycle:
- Prequalification and acquisition
- Application and underwriting handoffs
- Approval and onboarding
- Activation and first spend
- Account management (payments, statements, transactions, disputes)
- Credit line increases and engagement
- Long-term retention and loyalty
- Ensure seamless, intuitive experiences across web, mobile, and future channels.
- Drive clarity and consistency across customer touchpoints while accounting for regulatory and risk requirements.
Drive Business Impact Through Design
Partner with Product, Marketing, Risk, and Analytics leaders to design experiences that:
Improve application conversion
Increase activation and early usage
Reduce servicing friction
Increase digital self-service adoption
Support responsible credit behaviors and portfolio health
Embed data-driven decision-making into the design process.
Establish measurable experience KPIs aligned to business outcomes.
Build and Lead a High-Performing Design Team
Lead, mentor, and grow a team of product designers.
Set clear expectations for craft, systems thinking, and customer obsession.
Establish strong operating rhythms, feedback culture, and performance standards.
Elevate design quality through coaching, critique, and hands-on leadership when needed.
Champion Systems & Scalable Design
Partner closely with the broader design organization to evolve and leverage the design system for BrightWay and future financial products.
Ensure scalable patterns for regulated financial experiences.
Promote consistency, accessibility, and inclusive design across all cardholder journeys.
Navigate Regulated Financial Environments
Collaborate closely with Compliance, Legal, and Risk partners to design transparent, compliant, and customer-centered experiences.
Balance regulatory clarity with simplicity and usability.
Advocate for the customer while ensuring responsible lending and credit practices.
What You Bring:
Strategic Product & Domain Expertise
Deep experience designing complex, multi-step digital products — preferably credit cards, payments, fintech, or other regulated financial services.
Strong understanding of revolving credit products, acquisition funnels, servicing flows, and customer lifecycle management.
Proven ability to connect experience strategy to measurable business outcomes.
Experience partnering closely with Risk, Compliance, and Marketing in regulated environments.
Leadership & Organizational Impact
10+ years of experience in Product Design or related disciplines.
6+ years leading and developing high-performing design teams, including managing managers and senior ICs.
Demonstrated success building team structure, operating models, and talent development plans.
Strong executive presence and ability to influence cross-functional leadership.
Craft Excellence & Systems Thinking
Exceptional product design fundamentals across interaction, visual, and systems design.
Strong portfolio demonstrating end-to-end ownership of complex digital experiences.
Experience building scalable design systems and pattern libraries.
Fluency with industry-standard tools (Figma, Miro, usertesting.com, Dovetail, etc.).
Data-Driven & Outcome-Oriented
Comfortable using qualitative and quantitative data to inform design decisions.
Experience defining and tracking KPIs tied to activation, engagement, retention, or operational efficiency.
Ability to translate design work into compelling business narratives.
Required Qualifications and Skills
Bachelor’s degree in Product Design, Interaction Design, Fine Arts, or related field (or equivalent experience).
10+ years of experience working collaboratively with Product, Engineering, Research, and Content teams.
A strong portfolio demonstrating your ability to define strategy, shape complex initiatives, and deliver measurable business impact.
Demonstrated success shipping digital products across web and mobile platforms.
Strong understanding of software development processes and agile methodologies.
Exceptional communication skills and ability to influence at all levels of the organization.
Preferred Qualifications
Experience in credit cards, payments, fintech, or consumer financial services.
Experience designing acquisition and account management journeys in regulated environments.
Experience leading or contributing to large-scale overhauls or migrations of digital experiences, including platform modernizations or end-to-end journey redesigns.
Experience aligning design strategy to portfolio performance metrics.
Experience working within OKR-driven organizations and applying Product Operating Model (POM) principles to drive cross-functional alignment and measurable outcomes.
Background in responsible credit or non-prime financial products.
Experience with resource planning and scaling design teams during periods of growth or transformation.
Demonstrated experience leveraging emerging technologies, including generative AI and modern prototyping tools, to accelerate product discovery, design iteration, and customer impact.
LOCATION: [HYBRID]: Charlotte, NC // 3 days/week: Tuesday - Thursday
Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That’s why we’ve packed our comprehensive benefits package for full- and some part-timers with:
Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
Up to 4% matching 401(k)
Employee Stock Purchase Plan (10% share discount)
Tuition reimbursement
Paid time off (15 days’ vacation per year, plus 2 personal days, prorated based on start date)
Paid sick leave as determined by state or local ordinance, prorated based on start date
Paid holidays (7 days per year, based on start date)
Paid volunteer time (3 days per year, prorated based on start date)
OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.
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