Director, Planning Operations

Who We Are

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

Our Ways of Working

Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, leverage AI to amplify our impact, and achieve results—together, from anywhere.

What the Role Is

Babylist is looking for a Director of Planning Operations to build, scale, and elevate the operational backbone of our Planning organization. In this role, you’ll ensure our teams have the systems, processes, tools, and data they need to plan confidently and execute effectively. You’ll partner closely with Merch Planning, Supply Chain, Merchandising, Data, Finance, Engineering, and Operations to streamline workflows, increase visibility, and support Babylist’s growth.

You bring a continuous improvement mindset, deep curiosity about new tools and technologies, and a passion for building infrastructure that scales. You’ll lead major cross-functional initiatives, optimize our planning tech stack, champion AI adoption, and serve as the connective tissue between Planning Operations and senior leadership.

Who You Are

• A strategic, systems-oriented operations leader with 8–12+ years of experience in planning, operations, supply chain or technical product management within a fast-paced, high-growth environment.
• Skilled at building tools, processes, and operational frameworks that scale—balancing long-term structure with near-term realities, and experienced in implementing and owning software tools that support planning and operational excellence.
• Experienced with forecasting, capacity planning, and scenario planning.
• Strong analytical thinker who uses data to diagnose issues, inform decisions, and influence outcomes.
• Comfortable owning a complex planning systems ecosystem and implementing new technologies, integrations, and workflow improvements.
• A collaborative partner who works seamlessly across Planning, Merchandising, Supply Chain, Finance, Engineering and Data teams.
• A capable and inspiring leader who builds high-performing teams, sets clear expectations, and invests in developing talent.
• Skilled at leading change, navigating ambiguity, and helping teams move with clarity and confidence during periods of growth and transition.
• An exceptional communicator who can translate technical detail into business clarity for both senior leaders and operational teams.
• Curious, detail-oriented, adaptable, and motivated by continuous improvement.
• You're comfortable and enthusiastic about working in an AI-forward environment where AI tools are part of daily operations
• You embrace using technology to enhance your work while keeping people at the center

How You Will Make An Impact

• Optimize planning operations across the organization—driving standardization, best practices, and continuous improvement in how teams plan, forecast, and execute.
• Own, manage and monitor for accuracy and quality the planning systems and tools ecosystem, including:
• EDI
• Intuendi (inventory planning system)
• Internal tools: Low WOS, Promo Tool, Container Calculator, JBP Forecast Tool
• Establish, track, and report on key operational KPIs. Use data to identify trends, surface opportunities, and drive corrective actions.
• Build and evolve efficient, scalable processes for e-commerce and planning teams—such as promo forecasting, JBP forecasting, container ordering, and Perfect PO—and roll them out cross-functionally.
• Build scalable processes, tools, and reporting that increase visibility and accountability across inventory flow, replenishment, demand planning inputs, order management, and operational execution.
• Manage the OMS team in PO placement, ensuring order flow adheres to the unit forecast agreed upon by Planning, Supply Chain, and Finance.
• Stay ahead of industry trends, evaluate emerging technologies, and benchmark Babylist’s planning operations against best-in-class practices.
• Serve as the bridge between Planning Operations and senior leadership—ensuring alignment on strategy, surfacing risks, and providing clear, actionable insights that support decision-making.
• Oversee implementation, integration, and maintenance of planning systems to ensure data accuracy, system connectivity, and workflow automation.
• Lead organizational education / training and change management as new tools, processes, or planning structures are introduced—driving clarity, adoption, and alignment.
• Lead and mentor a high-performing Planning Operations team (Item Setup, Ops). Set clear goals, provide coaching, and build engagement and capability across the team.
• Partner closely with the Director of Planning to ensure tools and processes support the broader Planning organization’s needs and long-term strategy.
• Lead the Planning organization’s AI adoption—identifying opportunities, guiding implementation, and ensuring the entire team gains confidence and capability as AI becomes a core part of daily workflows.

Performance Metrics / Success Criteria:

• Increased efficiency and utilization of planning capacity, systems, and resources.
• High adoption and effective usage of planning tools, systems, and workflows across the organization.
• Strong operational accuracy and system reliability (data flows, integrations, automation).
• Positive cross-functional satisfaction and alignment with Planning Operations.
• High engagement, performance, and retention within the Planning Operations team.
• Clear ROI from new technologies, tools, and process improvements.

Why You Will Love Working At Babylist

Our Culture

• We work with focus and intention, then step away to recharge
• We believe in exceptional management and invest in tools and opportunities to connect with colleagues
• We build products that positively impact millions of people's lives
• AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact

Growth & Development

• Competitive pay and meaningful opportunities for career advancement
• We believe technology and data can solve hard problems
• We're committed to career progression and performance-based advancement

Compensation & Benefits

• Competitive salary with equity and bonus opportunities
• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

About Compensation

We use a market-based approach to compensation. The starting salary range for this role is:

$158,945 to $190,692

Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.

Interview Process & Consent
Babylist uses AI to record and transcribe all interviews for evaluation purposes in accordance with CCPA and GDPR. By participating in an interview, you consent to this recording and transcription.

Interview Integrity
During the interview process, we're evaluating your individual problem-solving skills, creativity, and approach to challenges. While AI tools like ChatGPT, Claude, and Cursor are part of your daily toolkit once you join Babylist, all interviews, assessments, and take-home assignments must be completed independently. 

You may not use AI tools, third-party services, coaching platforms, or content-farming services during any part of the interview process unless we explicitly permit it. We will clearly communicate when AI tools are allowed for specific assessments.

Any indication of third-party assistance or AI-generated responses will result in immediate disqualification. We may also verify educational credentials through third-party sources—providing false or misleading information will result in removal from consideration.

Official Communication
All communication will come only from the Babylist Talent Team via an @babylist.com email address. We will never request payment, bank information, or personal financial details. Be cautious of fraudulent outreach via non-company email addresses, messaging platforms (e.g., WhatsApp, Telegram), or unsolicited phone calls. Verify legitimate opportunities on our careers page.

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