Director, Product Management HCP Engagement

Department: Product

Job type: Full Time, Exempt

Who We Are

Impiricus is the first and only AI-powered HCP Engagement Engine. In 2025, Deloitte named Impiricus the #1 fastest growing company in North America for their prestigious Fast 500 list. Founded by a practicing physician and a senior pharmaceutical executive, Impiricus was created to transform how life sciences companies support physicians. We ethically connect HCPs to pharma resources, reduce go-to-market costs and accelerate patient access to the treatments they need.

With our unique access to the largest opted-in network of HCPs, their insights, and clinical expertise, we are the leading provider of AI technology and real-time channels that life science companies need to deliver clear, reliable, and evidence-based resources directly into the hands of HCPs. Guided by a council of 2000+ trusted HCP advisors, we ensure every interaction is clinically meaningful, ethically grounded and leads to better patient care.

Job Summary

DocUpdate is the digital front door for physician workflows. It connects pharma, clinical content, and real-world care through a single, trusted platform. We're focused on depth, credibility, and repeat engagement, and we're redefining how prescribers interact with content and opportunities across healthcare.

We're hiring a Director, Product Management HCP Engagement to own a new product at DocUpdate. This product connects HCPs with opportunities to share their insights with pharmaceutical manufacturers via channels like advisory councils, one-on-one meetings and surveys. The vision is to provide pharmaceutical and biotechnology manufacturers with the ability to execute virtual advisory boards, asynchronous advisory boards, surveys to clinicians, and other tactics to secure the insights they need at scale with a single partner. You'll decide what we build, in what order, so every interaction between a pharma company and a prescriber enhances value for both parties.

This is a product role. You'll own a roadmap, write PRDs, partner closely with engineering, and ship features that scale across program types: paid surveys, advisory councils, live and digital meetings with reps and MSLs, webinars, and async clinical Q&A. Each program type has its own workflow, compliance posture, and recruiting pattern. Your job is to turn that mix into a coherent product that is a key part of the DocUpdate engagement flywheel: the goals are to build trust, repeat participation, and secure the insights pharmaceutical and biotechnology companies are seeking.

You'll spend roughly 70% of your time on product, defining engagement features, the clinician-side experience, and the pharma-side workflows around them. The other 30% is with the team operating live programs, learning where the product breaks, and folding it back into the roadmap. We expect product hires to spend real time in the work. This is a builder seat, not a project manager seat, and not a BI seat.

Responsibilities: 

The HCP Engagement product roadmap

• Set the roadmap end to end across program types: surveys, advisory councils, webinars, rep and MSL meetings, async Q&A.
• Make the trade-off calls on what we build, when, and why. Defend them with data and judgment.
• Partner with engineering and design on shipping. You'll write the specs.

The prescriber-side experience

• Define recruiting, onboarding, payments, compliance (Sunshine Act/Stark Law), and the look and feel of every engagement on the HCP side.
• Understand compliance and legal direction and ensure the platform is aligned with these requirements
• Build experiences that compound: turn one-time interactions into repeat behavior and longitudinal relationships.

The pharma-side product surface

• Specify and build how a pharma client scopes a program, launches it, and sees results.
• Partner closely with the Client Services team on initial programs to set the pattern for future success.
• Create the product layer that makes the high-quality outputs pharma is buying, in a form they can act on.

The advisory and speaker network as a product

• Position the advisor network as a product, not a list. Define the experience, the cadence, the differentiation.
• Build the workflows that turn roundtables, peer discussions, and panels into a repeatable, scalable engagement type.

Engagement to commercial outcomes

• Connect product behavior to commercial signal. Show how engagement converts to renewal, expansion, and new pharma demand.

Qualifications    

• 5–10 years in product management, or in program/engagement leadership with clear product ownership, inside platform geared toward HCP marketing and engagement
• Strong product instincts. You can take a messy operating workflow, turn it into a clear set of product capabilities, write a tight PRD, and defend the trade-offs with engineering, design, and commercial.
• Product intuition for prescriber UX and physician incentives. You've designed for the audience, not just delivered to it.
• A working understanding of pharma's rules of the road: PhRMA Code, OIG anti-kickback guidance, FDA promotional rules, fair market value, AE reporting, opt-in and consent. You don't need to be a compliance lawyer; you need to know when to call one.
• Comfort with ambiguity. This role exists because the function is being built, not because the playbook already exists.
• Strong written communication. PRDs, roadmaps, briefs, customer-facing program design.

The base salary range for this role is $150,000- $170,000

Where you land within the range will reflect your skills, experience, and location, while keeping team parity in mind and leaving room for future growth.

Important Notice

To protect candidates, please note that all communication from our team will come directly from an @impiricus.com email address. We do not engage third party recruiters to schedule interviews for this role. If you receive outreach from anyone outside of our domain claiming to represent Impiricus, please disregard and let us know by forwarding the message to [email protected]

Benefits:

Impiricus focuses on taking care of our teammates’ professional and personal growth and well-being.

 Healthcare: Medical, dental, and vision coverage for you and your dependents + on-demand healthcare concierge
 HSA, FSA & DCFSA: Pre-tax savings options for healthcare and dependent care, with monthly employer contributions to HSA (if enrolled in a high-deductible plan)
 Coverage & Protection: 100% paid short- and long-term disability, plus life and AD&D insurance
 Flexible Time Off: Take the time you need with a flexible vacation policy — recharge your batteries your way
Parental Leave: Paid parental leave to spend time with your newborn, adopted, or foster child (available after 6 months)
 Your Work, Your Way: If you’re close to an office, we encourage spending some time in-person to collaborate and connect. If not, remote is always an option.
 401(k): Save for your future with tax advantages (and company match!)

Impiricus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.