At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!
We are seeking a strategic and revenue-focused Marketing Partner Leader to lead partner acquisition and co-marketing efforts with associations, affiliates, resellers, and industry organizations. This high-impact role will develop and scale joint marketing programs that drive new partnerships, lead generation, and long-term revenue. Primary responsibilities include:
- Build: Formalize the elements of our Marketing Partner Program - marketing and creative assets, signup processes, financial terms, etc.
- Target: Create and refine a target list of potential Marketing partners
- Acquire: Create demand for and actively drive acquisition of new Marketing partners
- Grow: Jointly execute marketing programs with partners to accelerate new member trials, customers, and partner revenue share
- Nurture: Grow and expand Marketing partnerships
You’ll collaborate across Marketing, Sales, Business Development, Product Marketing, and Partner Success to create tailored, measurable partner marketing programs—from campaign design and enablement to execution and performance tracking.
If you’re passionate about building high-leverage marketing engines with trusted third parties, this role offers a high-visibility opportunity to directly accelerate growth at Constant Contact.
Who you are:
Partner & Association Marketing Strategy
- Develop and execute the partner marketing strategy to drive revenue through associations, co-branded campaigns, strategic alliances, and distribution partners. Recruit new partners to deliver goals in partnership with the BD team.
- Define scalable marketing playbooks by partner type—associations, industry groups, resellers, digital agencies, and technology partners.
- Collaborate with Business Development and Corporate strategy to prioritize high-value partnerships and deliver on KPIs.
Co-Marketing & Campaign Development
- Design and launch integrated co-marketing programs (email, webinars, content, virtual events, digital advertising, newsletters) that generate qualified leads and conversions.
- Create tailored campaigns that speak to each segment/vertical and partner’s audience and align with Constant Contact’s value proposition and brand.
- Manage creative development, messaging, timelines, and campaign performance in collaboration with internal and partner marketing teams.
Enablement & Partner Success
- Develop toolkits, templates, and messaging frameworks to enable partners to market Constant Contact effectively.
- Provide onboarding, training, and support to ensure consistent partner execution and alignment.
- Lead ongoing communication and relationship management with top-tier partners and associations. Create self serve capabilities for smaller partners.
Events, Webinars & Content Collaborations
- Plan and execute co-branded events, virtual workshops, podcasts, and content partnerships that engage joint audiences.
- Build partner-branded assets and nurture programs for shared promotion across owned and paid channels.
- Collaborate with Content and Brand teams to amplify partner stories and case studies.
Measurement & Optimization
- Define KPIs and track performance across all partner marketing programs (leads, MQLs, CPL, revenue contribution, ROI).
- Use marketing automation and CRM tools to track partner-attributed funnel activity and optimize programs.
- Regularly report impact to senior leadership and adjust strategy based on insights and market feedback.
Team Development and Leadership
- Player, coach and hands -on leadership style.
- Hire, mentor, and coach a team of partner marketers
Who you are:
- 10+ years in B2B /SMB partnership development and marketing in partner, affiliate, channel, or ecosystem marketing roles— within SaaS or tech platforms.
- Proven track record driving co-marketing and joint GTM programs that deliver revenue growth through indirect channels.
- Strong experience working with industry associations, resellers, technology partners, or strategic alliances.
- Exceptional relationship-building and communication skills—able to influence internal and external stakeholders.
- Deep understanding of the SMB market and how to engage associations, local influencers, and niche vertical networks.
- Familiarity with Salesforce CRM and marketing automation platforms
- Comfortable working in a fast-paced, cross-functional environment with competing priorities and a builder mindset.
Why You’ll Love Us:
- We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
- Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
- You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
- A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.
Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.
Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact [email protected].
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Notice to Recruiters and Staffing Agencies:
Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.
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