Director Paid Media

Are you looking to Optimize your life? Start your exciting path to a rewarding career today!
We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community.
If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you!
We are Optimum!
Job Summary
Optimum is seeking a strategic, collaborative, and results-driven Director of Media Planning to lead the development and execution of our paid digital media strategy. This leader will guide media planning across digital channels, manage agency partnerships, and support cross-functional marketing efforts that fuel customer acquisition, retention, brand equity, and local engagement. The ideal candidate combines deep media expertise with strong business acumen and a passion for connecting media investment to measurable impact.
Responsibilities
• Drive cross-functional integration and collaboration both with teams within the organization as well as with external media and creative agencies.• Helps drive the development and execution of quarterly and annual paid media plans across all digital channels, supporting a range of business priorities such as Acquisition, Loyalty, Brand Building, Movers, etc.• Lead partnership with agency partners, building relationships and guiding them to align their efforts with the company's business goals.• Provide both regular and executive-level visibility into in-market media activity, investment strategy, and campaign performance.• Collaborate with the agency to track and maintain records of spend, impressions, and creative messaging on a weekly basis.• Manage and report on media activity and collaborate with agencies to implement optimizations that clearly improve business KPIs.• Lead strategic planning and assessment for brand sponsorships in coordination with the Local Engagement Team and the agency, serving as a liaison and project manager for local events.• Builds trust and earns respect from peers and internal/external partners.• Stay updated on industry and media channel trends, giving POVs to the team, including senior management, on insights and opportunities that affect the business.
Qualifications
• 12+ years of progressive experience in media planning, strategy, and activation across a wide range of channels, including digital, TV/OLV, social, OTT, and streaming audio.• Strong understanding of the media tech landscape, including media mix modeling, programmatic, ad serving, CDPs/DMPs, attribution, and measurement platforms such as GA4 and Adobe Analytics.• Excellent communicator - comfortable synthesizing media activity and communicating clearly how the media investment strategy supports the overall organizational goals in both written and verbal formats.• Strong agency management skills, with experience guiding strategy, execution, and optimization in collaboration with external partners.• Proven ability to manage teams with the ability to provide clear direction, coaching, and support to ensure team performance and professional growth.• Highly organized, analytical, and comfortable managing multiple complex projects in a fast-paced, cross-functional environment.• Bachelor's degree in marketing, Business, Communications, or a related field required; MBA is a plus.• A passion for media, innovation, and customer-centric marketing, along with a collaborative spirit and positive, can-do attitude.• The ability to spot opportunities or problems and act on them in a fast-changing business environment.• Previous experience with media planning for a technology, telecom, or subscription-based brand preferred.• Proven track record of growing and leading a team of media professionals.• Proficiency with Microsoft Excel (comfort with pivot tables and formulas) and PowerPoint.
At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey.
If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity.
All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity.
We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
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Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $141,372.00 - $232,254.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.
Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City