Director, Paid Media

Location: Charlotte or Raleigh, NC — Hybrid schedule: In-office Monday through Thursday, with flexible work-from-home Fridays

The Role 

Home Solutions is seeking a Director of Paid Media to lead the strategy, growth, and execution of a key paid media P&L. This is a great opportunity for a leader with an entrepreneurial mindset who can drive game-changing results.

We’re looking for a Paid Media expert who is strategic, analytical, and passionate about driving measurable business impact with cross-functional teams. You should have a strong background in digital marketing, be comfortable with data, and motivated to take ownership of strategic initiatives.

Your Day to Day

• Own P&L results and drive profitable paid media growth in an environment that is not budget constrained.
• Launch, analyze and optimize paid media accounts across a variety of channels, with a focus on SEM and Google Ads.

Build process and execute with consistent excellence in paid media platforms, guided by current best practices.

• Stay updated on industry trends and platform updates to maintain a competitive edge
• Constantly evaluate the competitive and paid media landscape to inform ad testing and campaign strategy
• Conduct profitability analyses on opportunity segments to unlock growth (i.e. keywords, bidding, devices).
• Lead collaboration with cross-functional teams, including CRO, Monetization, and Design, to drive growth within the P&L.
• Effectively communicate with senior leadership on financial metrics, issues, and opportunities.
• Build and mentor a high-performing paid media team, fostering a culture of excellence and continuous improvement.

About You

• 5+ years of experience in digital marketing, with a strong focus on paid media and performance marketing.
• Proven track record of developing and executing successful Paid Media strategies at scale.
• Deep expertise in digital advertising platforms, including Google Ads in particular
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Strong leadership experience, including team building, mentoring, and cross-functional collaboration.
• Excellent communication skills, with the ability to present complex information clearly to a variety of audiences.
• Committed to using AI tools to elevate analytical abilities and support complex projects.
• Proficiency in data analysis tools such as Excel, SQL, Google Analytics, or Tableau preferred
• Bachelor's degree in Marketing, Business, Finance, Economics, Mathematics, or related field

About Us

Launched in Fall 2017, Home Solutions targets the rapidly digitizing home services vertical and matches homeowners with the right service provider to meet their needs. Our purpose is simple: Simplify Home Services. We aspire to transform the way homeowners and end-service providers engage. Through our media, alerts, and brand solutions, Home Solutions has a proprietary audience of 47M+ homeowners and prime real estate in search engines. We are on a mission to make homeownership easier by creating high quality content that pairs consumers with providers in a range of related categories.

Home Solutions was incubated within Three Ships, a growth equity firm that launches and invests in digital companies, builds great leadership teams, and helps them rapidly scale. The Three Ships portfolio includes several businesses and over 50+ websites that help consumers navigate choices through online marketplaces. Headquartered in Raleigh and Charlotte, we are always looking to find the right people to help us continue to grow this business and place a high value on teammates with a growth mindset and a "get after it" mentality.

Why You Should Join Us

• Results: Home Solutions is the fastest-growing marketplace company in the home services category.
• Opportunity: Home services is a $600 billion market that largely still operates like it’s 1999.  During the next decade, we anticipate a huge digital transformation in the category, and marketplace companies will lead the way.
• Ownership & Impact: We seek talented people with the desire to own and run parts of the business that drive company performance. Leadership is fully aligned and incentivized around our growth-focused mission.
• Exposure & Learning: You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed 100s of employees, and run campaigns with Fortune 500 brands. The opportunity to build new skills and learn from smart people is endless.
• Career Growth: There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.
• Stability: We are privately owned, have no debt, and have significant cash to invest – we’re “rock-solid” financially.
• Fun: The team has a high bar for excellence, but also a real interest in each other and making work fun.

The Package

We offer a competitive base salary based on experience. As a full-time team member at Home Solutions, you'll also enjoy a comprehensive benefits package, including health, medical, and vision insurance, a 401(k) match, short-term disability coverage, and a cell phone reimbursement. Additionally, we support your well-being and growth with flexible time off, a bi-annual $500 Relax & Recharge bonus, a learning and development stipend, and a Charity Match program to give back to causes you care about.

EEOC Statement

All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.