Director, Ops Integration & Brand Standards

WHO WE ARE

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

WHAT WE’LL NEED

The Director of Operations Integration & Brand Standards is responsible for ensuring flawless execution of all initiatives that impact restaurant operations. This leader provides strategic oversight, integration, and project management across functions, ensuring that every initiative is operationally sound, aligned with brand strategy, and delivers best-in-class returns for Brand Partners. Acting as both a project leader and thought partner, this role bridges strategy with execution—driving operational readiness, consistency, and excellence at the restaurant level.

Key Responsibilities

Initiative Readiness & Integration

• Own the readiness of all initiatives (new products, technology, training, and more) prior to restaurant launch.
• Ensure each initiative aligns with Wingstop’s strategy, drives Brand Partner ROI, and is operationally feasible.
• Maintain and govern the master calendar of all initiatives impacting restaurants, balancing timing, capacity, and operational considerations.
• Serve as the project manager for cross-functional initiatives, ensuring executional excellence from concept through rollout.

Cross-Functional Leadership & Collaboration

• Act as the strategic voice of Operations, ensuring operational implications are fully represented in enterprise-wide initiatives.
• Partner with Field Operations, Corporate Operations, Learning & Development, Technology, and other departments to deliver integrated solutions.
• Build strong relationships with internal stakeholders and Brand Partners, leveraging influence to drive collaboration and alignment.
• Lead problem solving across functions to improve efficiency, consistency, and the guest and team member experience.

Communications & Change Leadership

• Design and deliver clear, compelling communications strategies and content to support restaurant adoption of initiatives.
• Provide weekly communications to the Field Operations team, ensuring consistent and transparent updates across the organization.
• Champion change management, equipping restaurants with the tools and resources needed for successful implementation.

Operational Excellence & Brand Standards

• Lead the internal audit program (QSC), driving continuous improvement in food safety, operational compliance, and guest experience.
• Partner with Guest Experience and Training teams to create long-term strategies that raise the bar on operations excellence.
• Contribute to the design of new tools, processes, and technology that make teams more efficient and effective.

Data & Insights

• Leverage data (e.g., guest experience metrics, SmartKitchen insights, and performance dashboards) to identify trends, anticipate challenges, and drive improvements across cost, quality, and guest satisfaction.
• Surface operational insights to senior leadership, ensuring data-driven decisions that strengthen restaurant performance.

Team Leadership & Talent Development

• Inspire, coach, and develop a high-performing team, cultivating talent that can grow into future leadership roles across Wingstop.
• Foster a culture of accountability, continuous improvement, and operational excellence.
• Act as a culture carrier, modeling Wingstop’s values and commitment to delivering a world-class guest experience.

Success Metrics

The Director of Operations Integration & Brand Standards will be evaluated on their ability to drive measurable improvements in restaurant performance, specifically:

• Operations Excellence Score: Elevate and sustain improvements in Wingstop’s operational excellence ratings across the system.
• Speed of Service: Demonstrate measurable gains in average order fulfillment time without sacrificing quality or hospitality.
• Order Accuracy & Consistency: Reduce variance in order accuracy across restaurants, ensuring consistent delivery of the Wingstop guest experience.
• Hospitality: Improve guest satisfaction scores tied to friendliness, attentiveness, and service quality.
• Execution Readiness: Ensure 100% of initiatives launching into restaurants are fully vetted, operationally sound, and supported with clear communication and training.

Team Development: Increase internal talent readiness, with measurable growth in employee engagement scores and promotions from within the team.

WHAT YOU’LL NEED

• Frequent use of a computer and other technology essential to the successful completion of your everyday role responsibilities, often in a seated position.

• Frequent use of mental energy while gathering, documenting, analyzing, and communicating information with cross-functional colleagues, vendors, and extended Wingstop team.

• Routine need to shift priorities among simultaneous projects, while upholding quality and sense of urgency.

• Ability to travel up to 20%

WHO YOU ARE 

No job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble, roll up your sleeves, and always look for ways to support. You learn from others and contribute wherever you can.

You care deeply about doing great work and driving results. You’re curious, ask questions, and seek out opportunities to improve. You don’t just point out problems—you bring solutions, ideas, and perspectives that move the team forward.

You take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is a part of learning and growth. You take action, move fast, and keep pushing forward.

You lead with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the importance of teamwork and ensure that your actions build others up rather than break them down.

You push yourself and others to be better. You embrace healthy conflict, knowing that great ideas and strong teams emerge from honest, constructive conversations. You believe that leaders create leaders and are committed to fostering a culture of growth, challenge, and continuous improvement.

BENEFITS

FLAVOR PERKS:

• Unlimited paid time off for exempt employees

• One paid volunteer day of your choice

• Competitive bonus structure for eligible roles

• Team member stock purchase plan

• Health savings or flexible spending account options

• 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)

• Comprehensive medical, dental, and vision benefits

• Basic life and AD&D insurance provided

• Pet insurance

• Education Assistance

• Wellness reimbursement program

• Paid maternity and paternity leave

FUN IS THE BEST FLAVOR:

• Lunch provided every Tuesday and Thursday in office

   

• Discount on Wingstop gift cards

• Onsite game room

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.