Director of Marketing

About Verifi

Verifi Concrete is a global ConstructionTech scale-up backed by Saint-Gobain, leading the digital and sustainable transformation of the ready-mix concrete industry. Through advanced IoT, AI, and SaaS technologies, we empower producers and contractors worldwide to decarbonise and optimise concrete production.

 Our mission is to build a smarter, more sustainable world by delivering the data, insights, and automation that enable high-performance concrete at scale. Combining startup agility with Saint-Gobain’s global reach, Verifi operates at the intersection of industrial technology and climate innovation.

The Opportunity

 We are seeking a Marketing Director to define and lead Verifi’s worldwide marketing strategy. This is a pivotal role driving our next growth phase as we expand our SaaS and IoT platforms across North America, Europe, and Asia-Pacific and will be part of the company’s leadership team.

 You will own the global marketing roadmap, oversee brand and demand generation, and build a high-performing international team that strengthens Verifi’s position as a global leader in AI-powered sustainable construction.

Key Responsibilities

• Develop and execute a multi-region marketing strategy spanning brand, digital, and communications.
• Lead global demand generation, digital performance marketing, and account-based campaigns.
• Develop and expand marketing operations to drive SaaS growth and enterprise engagement, including global event coordination and production of the soon-to-be-launched company podcast.
• Partner with Commercial and Product teams to align marketing with revenue objectives.
• Elevate Verifi’s brand through thought leadership, media engagement, and global events.
• Translate complex AI and IoT solutions into clear, customer-centric narratives.
• Measure performance across channels and continuously optimise for growth and ROI.
• Lead forecasting and strategic planning, scale team capabilities, provide mentorship, and oversee global agency partnerships.

About You

• Bachelor’s degree in marketing or other relevant fields
• 6+ years of progressive B2B marketing experience, including 5+ years in SaaS / AI technology
• Proven success scaling marketing globally in high-growth or start-up environments.
• Expertise in brand strategy, digital marketing
• Skilled communicator able to translate technical concepts into compelling stories.
• Experience managing cross-regional teams and campaigns across multiple time zones.
• Proficiency with HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager, and other digital tools.
• Passion for sustainability, technology, and global impact.

Why Join Verifi

• Shape the global marketing strategy of a pioneering ClimateTech venture backed by a $40B+ global group.
• Operate at the leading edge of AI, SaaS, and sustainability in construction.
• Influence global markets while working in an agile, scale-up environment.
• Competitive compensation, growth opportunities, and the chance to define a category.