Director of Marketing

We are growing our marketing team and looking for someone to own paid media and demand generation as we build out that function.

As Director of Marketing, you will own and execute BAMKO's paid media and demand generation strategy across enterprise and mid market buyer segments, reporting directly to the EVP, Marketing.

This is a hands on role. You'll work directly in the platforms, Google Ads, LinkedIn, HubSpot, running and optimizing campaigns day to day, while also helping shape how BAMKO reaches different types of buyers, from enterprise accounts to mid market companies to smaller, faster moving buyers.

You'll partner closely with the EVP on strategy and priorities, while owning execution, platform management, and performance reporting.

Strategy & Channel Planning

• Develop and execute paid media strategy across Google, LinkedIn, programmatic, and other channels as appropriate, balancing brand visibility goals with direct response performance across both B2B and smaller, faster moving buyer segments

• Own quarterly and annual media planning, budget allocation, and forecasting across all paid channels

• Help define and refine BAMKO's buyer segments and how acquisition strategy should differ across them, working closely with the EVP to translate strategy into channel specific plans

• Continuously evaluate channel and campaign performance, and proactively flag when a tactic isn't delivering qualified results, with data and a recommended path forward

Hands-On Execution

• Personally build, manage, and optimize paid search and paid social campaigns, with direct day to day ownership of performance, not delegated oversight

• Bring experience or strong instincts for performance marketing aimed at smaller businesses and self serve buyers, where speed, clarity, and conversion efficiency matter more than long, consultative sales cycles

• Own landing page strategy and conversion rate optimization in partnership with the website and creative team, identifying and resolving conversion blockers

• Support lead scoring and qualification efforts in HubSpot in partnership with marketing operations, with the expectation that a dedicated marketing operations function will eventually own this in full

• Run structured testing on ad copy, audience, bidding strategy, and landing pages, with clear hypotheses and documented learnings

Measurement & Accountability

• Own weekly and monthly performance reporting, including spend, lead volume, lead quality, cost per qualified lead, and an honest read on what's working and what isn't

• Ensure proper attribution tracking is in place across every channel and campaign so that performance is measurable from day one

• Partner with sales leadership to validate lead quality, close the loop on lead to opportunity conversion, and refine targeting based on real win and loss data

Cross-Functional Partnership

• Work closely with the EVP on sequencing and priorities as BAMKO's marketing function is built out

• Partner with content and creative resources to ensure campaigns are supported by the right assets and messaging

• Build trust with BAMKO's sales organization by delivering qualified leads and maintaining clear visibility into what marketing is doing and why

• 7+ years of digital marketing experience with deep, hands on expertise in paid search and paid social, ideally in a B2B context

• Proven track record building and running performance marketing programs from the ground up, including standing up campaigns and infrastructure in environments without mature existing systems

• Still close enough to the platforms to execute at a high level personally, not just manage others doing the work, with the judgment to know when a program is ready to be scaled, systematized, or eventually handed to an agency or specialized hire

• Deep, current knowledge of how Google Ads and LinkedIn actually perform today, including automated bidding strategies, audience signals, and how platform algorithms behave with broad versus narrow targeting

• Experience marketing to small and mid sized businesses or D2C audiences is a strong plus, particularly performance marketing aimed at fast, self serve conversion paths

• Comfortable being honest about underperformance and bringing real, well reasoned fixes rather than dressing up flat results

• Familiarity with HubSpot or a similar marketing automation platform, and a working understanding of how marketing data connects to CRM and sales outcomes

• A builder's mindset, genuinely energized by creating systems and processes that don't yet exist rather than only optimizing established programs

• Excellent written and verbal communication skills, with the ability to present clearly to senior leadership

• Bachelor's degree or equivalent practical experience