Director, Lifecycle Marketing

ABOUT THIS POSITION

Aceable is looking for a Director, Lifecycle Marketing to architect and execute multichannel strategies that engage and convert our prospects and customers to drive higher lifetime value. This role is ideal for a persuasive marketer with B2C experience who can craft emotionally resonant messaging and optimize multi-channel journeys that improve conversion, retention, and engagement. 

As our Director, Lifecycle Marketing, you will lead the strategy and execution across email marketing, SMS marketing, push notifications, and in-app messaging. Partnering with Marketing, Product, Engineering, Business Intelligence, and Design teams, you'll develop automated journeys and campaign strategies tailored to every step of the customer’s lifecycle, from acquisition to advocacy. Your work will directly impact company revenue, customer satisfaction, conversion rates, and overall business growth.

WHAT YOU’LL DO

• Own the full lifecycle marketing strategy across email, SMS, push, and in-app messaging
• Manage, mentor, and develop a team of lifecycle marketing specialists, fostering skill growth, campaign ownership, and operational excellence across channels
• Lead copywriting strategy and oversee the development of compelling, conversion-focused cross-channel marketing messaging 
• Develop automated, behavior-triggered flows and journey orchestration based on real-time data signals
• Drive A/B and multivariate testing across all channels to optimize performance and unlock key learnings
• Create segmentation strategies and personalized experiences to deepen user engagement
• Shape in-product messaging in close collaboration with the Product team regarding product usage, milestones, and customer goals
• Partner with the product team to help build out in-product messaging that is orchestrated and tracked through a cross-channel marketing platform
• Analyze campaign performance using dashboards and reporting tools, delivering actionable insights
• Design and execute messaging that guides customers through onboarding, engagement, feature adoption, and reactivation
• Design and govern message cadence and prioritization to reduce fatigue and maximize relevance

WHAT YOU’LL NEED

• 10+ years in full-funnel customer journey lifecycle marketing or CRM
• 4+ years of experience managing and developing a team focused on nurturing and lifecycle marketing
• 1+ year of demonstrated experience developing and executing B2C lifecycle marketing strategies across email, SMS, in-app, push notifications, and other owned channels
• Strong strategic and analytical mindset; able to blend storytelling with experimentation and data
• Hands-on experience with lifecycle tools and platforms (Iterable, Braze, HubSpot, OneSignal, etc.)
• Deep understanding of segmentation, journey building, personalization, and behavioral triggers
• Proven track record of improving customer conversion, retention, and engagement through marketing automation
• Experience with mobile-first product experiences or app-based customer journeys
• Experience building collaborative relationships with Product, Engineering, Design, and Data stakeholders
• Strong written and visual communication skills; passion for crafting clear, compelling shopping and user experiences

 BONUS POINTS

• Experience using AI-powered tools to accelerate content creation and streamline campaign workflows, enabling rapid experimentation and personalized nurture strategies at scale
• Proficiency in scripting for dynamic content (e.g., Liquid)
• Experience with prospect-based email and SMS campaigns
• Familiarity with customer data platforms or real-time analytics tools

ABOUT ACEABLE

Aceable is a mobile education platform designed to create affordable, engaging, and convenient online courses available across mobile devices. Built by former teachers, NASA engineers, and those passionate about education, our team is obsessed with helping people reach their life goals and milestones through online certification. 

After launching our first mobile app to provide accredited driver's ed courses, Aceable expanded into real estate education, healthcare education, and most recently mortgage and home insurance. Aceable serves hundreds of thousands of students per month, but we need your help to tackle our vision of serving millions of students per month! 

Aceable has been awarded one of the Best Places to Work for multiple years running by numerous entities, such as the Austin Business Journal, Built In, USA Today, and EqualOcean. We actively work to foster a creative, collaborative, and diverse culture whose overall mission is to impact as many student lives as possible.

ABOUT THE MARKETING TEAM

The Aceable Marketing team is a highly collaborative group of brand builders, growth strategists, and storytellers focused on making meaningful connections with our customers. From performance marketing and lifecycle campaigns to content and creative, we work together to drive awareness, conversion, and customer love across every channel. We combine data with instinct, test everything, and obsess over results.

ACEABLE PERKS

• Join one of Austin's Best Places to Work in 2024 & 2025
• Competitive total rewards (base salary + bonus/stock options, if applicable)
• 401k match
• Robust medical, dental, and vision benefits 
• Generous paid time off programs + 19 paid holidays per year
• Flexible work schedule
• Wellness programs
• Our own space on the top floor of a downtown Austin building with free parking
• Weekly lunch, a fully stocked fridge, and plentiful snacks
• Company events and activities (holiday events, happy hours, volunteering)
• #PursueGrowth Reimbursement ($600 per year for full-time employees)
• Free Roadside Assistance subscription
• Passionate teammates excited to help you succeed and learn
• NOTE: Our team is currently working in a hybrid work environment with flexibility to work in office or remote based on role/department and location*

At Aceable we celebrate and support all differences. Aceable is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital, disability, and veteran status. Even if you don't think you meet every qualification listed, we'd love to review your application!

*Remote Hires I Aceable is only able to hire employees in the following locations: California, Colorado, Illinois, Massachusetts, Mississippi, Nebraska, New Jersey, New York, North Carolina, Pennsylvania, Texas, Utah, and Washington.

Compensation: $170,000 - $190,000 + bonus