Director, HCP GTM Strategy

GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

About this Role:

We are seeking a strategic and collaborative Director, HCP GTM Strategy to lead the commercialization of GoodRx’s healthcare professional (HCP) audience. In this role, you will apply broad expertise across life sciences, digital health, and go-to-market disciplines to scale and monetize our HCP platform. 

This is a high-visibility role requiring advanced conceptual thinking and independent judgment to address complex, evolving market needs. Your leadership will be critical in influencing internal direction, refining offerings in partnership with Product and Analytics, and guiding commercialization through collaboration with Sales, Client Success, and Marketing.

As the internal subject matter expert (SME) for GoodRx’s HCP solutions, you will lead strategy and execution that unlocks the full commercial potential of our HCP audience capabilities. You’ll play a pivotal role in defining our market opportunity, evolving our product positioning, and aligning teams around shared goals for revenue and customer impact. You will guide cross-functional initiatives that influence broader organizational strategy, shape business principles, and directly contribute to functional success.

Your ability to evaluate ambiguous data, navigate complex decisions, and influence diverse stakeholders will be key to driving forward GoodRx’s strategic growth of our HCP platform and revenue.

• Lead the monetization and scalable growth of our HCP audience offerings across life sciences and healthcare clients, developing creative commercialization strategies and go-to-market models

• Serve as a strategic SME for HCP engagement internally, providing guidance to Sales, Client Success, and Marketing on positioning, messaging, and customer needs

• Develop and refine our HCP commercialization strategy, including pricing, packaging, and value propositions that align with the needs of pharmaceutical brands and health systems

• Collaborate closely with Product and Analytics teams to evolve offerings based on market dynamics, performance data, and client feedback, applying independent judgment to drive product-market fit

• Participate in client pitches and strategic engagements, helping to shape solutions and demonstrate the business impact of our HCP platform

• Partner with Sales Enablement and Marketing to develop compelling positioning and thought leadership materials that support internal alignment and external growth

• Stay current on HCP digital engagement trends, omnichannel marketing strategies, and the evolving needs of pharma marketers, translating insights into strategic action

• Lead cross-functional initiatives with an enterprise-wide perspective, leveraging formal networks and fostering collaboration across multiple business units

• Evaluate strategic opportunities using conceptual thinking and data-driven insights, often in ambiguous or novel problem spaces

• May direct the efforts of others and serve as a mentor or team leader across functional workstreams

• A strategic operator with deep experience commercializing and scaling HCP engagement platforms, digital health solutions, or life sciences offerings

• Adept at working across highly specialized fields and related disciplines, connecting business objectives with tactical execution

• Comfortable navigating complex and unique market challenges, using data, insight, and creativity to deliver innovative solutions

• A collaborative leader who builds formal cross-functional networks and drives alignment across product, commercial, and marketing functions

• An excellent communicator capable of translating advanced information into clear, persuasive messages for diverse audiences, including senior executives and external partners

• Passionate about transforming healthcare through innovation and improving HCP access and engagement at scale

• Recognized internally as a subject matter expert, known for shaping vision and delivering impact across functional boundaries

Skills and Qualifications:

• Requires 12 years of related experience with a Bachelor’s degree; or 8 years and a Master’s degree.

• Proven track record of monetizing and scaling HCP platforms, products, or programs

• Deep understanding of HCP marketing, engagement strategies, and pharmaceutical brand needs

• Demonstrated ability to partner with Product and cross-functional teams to create, refine, and launch market-fit solutions

• Strong communication, presentation, and storytelling skills with experience influencing both internal stakeholders and clients

• Familiarity with key HCP engagement metrics and measurement frameworks

• Bachelor’s degree required; MBA, MPH, or other advanced degree preferred

At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.

San Francisco and Seattle Offices:

New York Office:

Santa Monica Office:

Other Office Locations:

GoodRx also offers additional compensation programs such as annual cash bonuses and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!

We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.

With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, individuals with disabilities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!

GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please reach out to us at [email protected].

We prioritize candidate safety. Please be aware that all official communication will only be sent from @goodrx.com or [email protected] addresses.

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a tele-health marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.