The Director of Growth Marketing will lead SEO/AEO efforts, create demand-gen content, manage campaigns, and report on performance. Responsible for supporting both SoundStack and Live365 growth strategies.
Intro:
SoundStack is the independent, full-stack technology / services company for podcast and digital audio businesses – enterprise media, networks, hosting platforms, creators, ad tech, and buy-side partners. Our collective experience of having built some of the most foundational platforms in digital audio informs our core belief: when podcasters and broadcasters work with independent tech providers that are free to put the publisher first, instead of a corporate media parent, those publishers run a more successful business overall.
Overview:
Our Marketing team tells the world how SoundStack audio-as-a-service (AaaS) and our subsidiary Live365 are changing the dynamic of how digital audio media is delivered, monetized, and measured. For that message to be heard, audio publishers of all stripes need to be able find us easily. That now includes optimizing for both search engines and *answer engines* -- the search results we all see when we ask AI questions.
Reporting to the CMO, the The Director, Growth Marketing will be our SEO/AEO expert and cover a range of other responsibilities to help us achieve our goals. If you’re smart, fun, dedicated, and ready to build on a few years of relevant marketing experience in podcasting/radio tech, we want to meet you.
Responsibilities
- Own/expand SEO and AEO (Answer Engine Optimization) – including plan, daily management, site content, keywords, backlinks, reporting, etc
- Create demand gen content like articles, blogs, video, case studies, infographics, data reports, and more
- Create materials to enable business development team – decks, onesheets, videos, etc.
- Collaborate with the team on strategy and the development of new initiatives/pieces
- Create campaigns and landing pages in CRM/email platform, as well as ad platforms (Google, LinkedIn, etc.), and manage them end-to-end
- Further develop website ideas, including copy, for new sections
- Compile reports and retrospectives on campaign performance
- Serve both the SoundStack and Live365 sides of the business
What you have
- 3-4 years experience in marketing, ideally in media/ad tech/SaaS, with particular expertise in SEO/SEM/AEO
- Bachelor’s degree (which does not necessarily have to be in marketing)
- Foundational understanding of the audio segment (podcasting, streaming radio)
- Great spirit with a desire to learn and build on your expertise
- Great writing skills
- SEO/SEM/AEO
- Content development
- Sourcing prospects
- Ad buying, management, and optimization
Solid understanding of demand gen strategies and tactics, and daily hands on experience, including:
What's in it for you?
- Casual and friendly work environment
- Work remotely from your home
- A competitive compensation package, with flexible working arrangements and training opportunities to help you grow and develop your professional skill set
- We're a growing company which values promoting from within
- Work with an inclusive, international/multi-cultural team
With your application, please include a writing sample which can include any or all of the following:
- demand gen content
- corporate email
- social post
- any other relevant content - ebook, article, etc.
Top Skills
Aeo
CRM
Google Ads
Linkedin Ads
Sem
Seo
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