Director, Go-To-Market Operations

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

If that sounds exciting—and the job description below feels like a fit—we really should start talking.

The Revenue Operations team is seeking a Director, Go-To-Market Operations to drive strategic, analytical, and operational rigor across our go-to-market (GTM) functions. Reporting to the Vice President of Revenue Operations, this role will be a strategic partner to Sales, Marketing, and Customer Success leadership, helping BetterUp achieve ambitious growth goals through scalable systems, insightful data, and optimized processes. This is a high-impact opportunity for a collaborative and data-driven leader who thrives at the intersection of strategy and execution.

• Build and lead a high-performing GTM Ops team that aligns Sales and Customer Success efforts toward company revenue goals.

• Refine and implement forecasting, pipeline management, territory planning processes, and compensation strategy that support predictable growth and efficient resource allocation.

• Drive operational excellence by identifying bottlenecks and process gaps across the revenue funnel, proposing scalable solutions, and owning implementation.

• Deliver strategic insights and reporting to executive stakeholders by synthesizing data across multiple GTM systems (e.g., Salesforce, Looker, Vitally, Gong).

• Partner with executive leadership to inform annual planning, headcount modeling, compensation design, and investment decisions across revenue functions.

• Partner with IT/Business Systems to drive system optimization for the GTM business; make recommendations on what tools to implement to improve GTM performance

• Collaborate cross-functionally with Finance, Marketing, Enablement, and BizOps to ensure alignment on planning cycles, campaign performance, and customer feedback loops.

• 10+ years of experience in B2B SaaS Revenue Operations, Strategy, or GTM leadership roles.

• Deep expertise in pipeline forecasting, segmentation, territory design, compensation strategy, and GTM process optimization.

• Demonstrated ability to build and lead high-performing GTM Ops teams, including people management and cross-functional influence.

• Strong analytical skills with a track record of deriving actionable insights from GTM data and tools (e.g., Salesforce, Looker, Vitally, Gong).

• Proven success supporting Sales and CS leadership through strategic planning, operational execution, and performance tracking.

• Excellent communicator with a high degree of executive presence and the ability to synthesize complex data into clear, concise recommendations.

• A systems thinker with a bias for action, able to lead cross-functional initiatives in a fast-paced, ambiguous environment.

• High degree of ownership, curiosity, and integrity, with a mission-driven mindset aligned with BetterUp’s values and vision.
  

This is a fantastic opportunity to shape how BetterUp grows by ensuring every part of our revenue engine runs with clarity, coordination, and impact.

Benefits:

At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.

• Access to BetterUp coaching; one for you and one for a friend or family member

• A competitive compensation plan with opportunity for advancement

• Medical, dental, and vision insurance

• Flexible paid time off

• Per year:

  • All federal/statutory holidays observed

  • 4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)

  • 5 Volunteer Days to give back

  • Learning and Development stipend

  • Company wide Summer & Winter breaks

• Year-round charitable contribution of your choice on behalf of BetterUp

• 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.

The base salary range for this role is $206,000 – $356,000.

If you live in New York, the base salary range for this role is:

$238,000 – $356,000: New York City

$206,000– $283,800: Albany, Buffalo, Nassau, Newburgh, Rochester, Syracuse

Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to [email protected]